Marketing

Trai directs telecom companies to block all unverified telemarketers

Telemarketers have to be registered on the DLT platform

Aditya Birla Fashion reports steep drop of 92% in profit for Dec quarter

BENGALURU (Reuters) - Indian apparel retailer Aditya Birla Fashion and Retail Ltd reported a steep 92% drop in third-quarter profit on Tuesday, hurt by soaring marketing expenses.

What are 'influencers', and how do companies use them for marketing?

Influencers work with companies to promote their products and services

Content marketing post-ChatGPT

Creation of tools like ChatGPT that are powered by AI systems, is set to create new playing field for copywriters. Will we see more brands resorting to ChatGPT and eliminate need for human writers?

WTO: India seeks views on consumer protection in e-commerce sector

Also calls for greater cooperation among enforcement agencies of member countries

'Moment marketing' with meaning

Social media posts loaded with cheeky messages and clever hashtags achieve really nothing

Dettol enters a new category with Dettol multi-use antiseptic cream

With the launch of this antiseptic cream, the company aims to create a niche for itself in the cuts and wounds segment, as it looks to on building on its existing antiseptic liquid

Near-term growth concerns, further price cuts to cap returns for Marico

Further price cuts, higher advertising costs to weigh on margins

Remarketing adoption in India jumps 50% during festival season: Study

Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform

Flipkart's net loss widens 51% on account of rising transportation costs

Flipkart's operating loss or EBITDA (earnings before interest, taxes, depreciation, and amortisation) loss stood at Rs 3,925 crore, which was up from Rs 2,267 crore in the previous fiscal

Rajasthan govt takes action to prevent black marketing of fertilisers

Agriculture Commi­ssioner Kana Ram said teams formed to check illegal activities at the level of agriculture commissionerate had been sent to districts.

Flickstree raises $5 mn in pre-series B round led by Venture Catalysts

Flickstree is a content and marketing tech start-up that uses AI to create free branded video content; its data engine promote these videos, which keep churning transactions in auto-pilot mode

E-commerce platform magicpin announces multiple leadership appointments

The new appointments are part of building the magicpin organisation as it prepares for its next phase of growth, and span product, marketing, technology and operations

Govt forms 5-member committee to review pharma marketing practices

It will recommend 'legally enforceable mechanisms', is expected to give a report in 90 days

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

NMIMS MBA 2023 programme registration process begins; check details here

NMIMS MBA 2023 registration process begins. Candidates who wish to apply can visit the official website- nmat.nmims.in

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Two-thirds of CMOs aim to boost marketing technology spending: Report

This marks the sixth consecutive year in which Resulticks has been recognised in this report. This is a recognition of the fact that the way brands engage and converse with customers has changed

Advertising in movie halls: From still cards to experiential marketing

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

PwC India completes acquisition of Venerate Solutions Private Ltd

Venerate builds and deploys customised solutions on the Salesforce platform across multiple clouds including financial services cloud, salesforce marketing cloud, etc