Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Meta Platforms Inc, the parent company of Facebook, today announced the option of no-cost EMI for advertisers in India, to support the need for working capital.

Meta Platforms said the new feature will allow advertisers to pay Meta for their advertising campaigns in easy, equated monthly installments over 3 months at no additional cost of interest to them. India is the first country within Meta where No Cost EMI has been launched.

“Meta will bear the applicable interest payable to the bank, and give it as an upfront discount to the business on its ad spends. Working capital access is