Page 2 - Marketing

Myntra's vice president and head of marketing Achint Setia to move on

He had brought 17 years of expertise in scaling businesses in consumer tech and media to the organisation

Zoho comes up with new platform for unifying marketing operations

It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.

AI-based content firm Instoried raises $200 mn from GEM, seeks to go public

Funding comes in under 6 months after Instoried announced Series A round; firm says this makes it the fastest-growing deep tech startup led by a woman founder

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'

Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap

Max Zaharenkov Is Teaching New Generations How To Market Themselves

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Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence

Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.

What 83's tepid success can teach marketers

The film crawled its way to the Rs 100-crore mark, apparently, over the subsequent weekend with great difficulty

Fashion retailer Myntra elevates Achint Setia as the head of marketing

Setia will lead Myntra's marketing function while continuing to oversee the social commerce business

Kestone targets 70% of revenues from overseas markets for its martech foray

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Why managing the 'boys' ain't an easy business

To be honest, I had never thought of the "boys" in the dressing room as a motley bunch of freshly minted millionaires!

Who is your competition?

Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition

Revival dose: The resilient Brand Rajini returns to theatres today

But the only brands Rajinikanth himself has endorsed are Palm Cola, in the 1980s, and now his daughter's social media app, Hoote

Higher marketing and promo costs dent Tata Consumer's Q2 numbers

Cost pressures to sustain as company is committed to increasing advertising spends

Sundaram Finance, MSME Development Institute to handhold MSMEs on marketing

Support for entrepreneurial and managerial development of MSMEs through incubators scheme focusses on providing opportunity to the innovators in developing and nurturing their new innovative ideas

Govt enhances scope of MTA scheme for agri exports by including dairy

The government enhanced the scope of Transport and Marketing Assistance scheme for specified agriculture products by including dairy products under its purview and increasing the rates of assistance.

Indegene acquires Medical Marketing Economics for around $10 mn

Healthcare solutions provider Indegene on Monday said it has acquired MME for approximately $10 million to strengthen its pricing, reimbursement and market access capabilities.

From Supermarkets to Healthcare Foundations, Space City's Creativity Is Everywhere

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Enter: The brand called Neeraj Chopra, India's new sporting superstar

The draw for advertisers: Embodies skill & specialisation, is a combination of Olympian & soldier, has the looks

With PV Sindhu mulling legal action, moment marketing faces moment of truth

Brands confronted with the question of what's acceptable and what isn't

HCL Technologies names Jill Kouri new Chief Marketing Officer

Kouri joins the firm most recently from JLL, where she was Chief Marketing Officer, Americas, for 7 years. Prior to that, she spent 14 years in marketing leadership roles at Accenture