Urban FMCG sales see sharper fall than rural in June, shows data

Fast-moving consumer goods (FMCG) sales continued to be lower in June compared to May with urban sales witnessing a steeper decline than rural.

Sales of goods from shampoos to biscuits stayed lower due to inflationary pressures on commodities. This pushed consumer companies to continue taking price hikes, thus impacting demand, according to data by Bizom.

Rural sales in June declined 0.2 per cent compared to May, data showed.

However, urban sales declined 3.1 per cent in June compared to May, largely driven by weakness in tier 2 cities.

Sales in tier 2 cities were down 7.5 per cent and the