Rural Sales Of Fmcg Products

Rural demand for FMCG dips 17% in Nov as post-festive consumption slows

Urban demand also hit, but not as badly; Overall FMCG sales decline 15.3% MoM and 2.7% YoY

FMCG makers expect margins improvement and comeback of rural sales from Q3

The FMCG industry expects an improvement in its margins and hopes to make a comeback from the rural market from the third quarter, though it witnessed pressure on volume in the September quarter as high inflation persists. Makers of fast moving consumer goods (FMCG) are now seeing green shoots of recovery with the onset of the festive season and a good monsoon and crop harvest in the rural areas. In the July-September quarter, listed FMCG companies, including HUL, ITC, Dabur, Nestle, Tata Consumer, Britannia and Marico, reported pressure on their margins on similar lines as the preceding quarter and said the demand environment remained challenging with inflation impacting consumption. However, as the commodity prices of palm, khopra etc have softened, FMCG companies expect a sequential improvement in their gross margins and mid-single-digit volume growth. In the September quarter, FMCG companies reported a price-led growth in their top line. While in some segments, FMCG makers such

Weak rural demand drags down FMCG sales in September, shows data

Bizom pointed out that rural sales were impacted in September due to excessive rainfall in some areas and weak rainfall in some other regions, thereby affecting agri yields and household incomes

Urban FMCG sales see sharper fall than rural in June, shows data

Sales of goods from shampoos to biscuits stayed lower due to inflationary pressures on commodities

Rural demand for FMCG products impacted in Q3 due to high inflation

Key reasons: Inflation, Omicron fears, uneven rainfall hurting crop production

Slowdown in rural sales; need to watch if market bounces quickly: Emami

Emami is also progressing with its focussed rural expansion drive under 'Project Khoj' initially targeting top four potential rural contributing states -- Uttar Pradesh, Bihar, Maharashtra and Andhra

Durables firms fear slowdown in rural regions as Covid-19 cases rise

During unlock, most consumer goods makers, including durables majors, turned their attention to small towns and rural areas

Countryside is the new battleground for Nestle India, Britannia and Parle

Nestle India's aggressive shift to the hinterlands points to the growth that beckons in these areas; Britannia and Parle have already got there

FMCG to auto, higher growth in rural sales captures spirit of New India

Sale of FMCG items in rural India - home to over two-thirds of the country's population is now growing at 28 per cent higher than urban areas

Rural-focused FMCG firms in sweet spot

Higher disposable income, price cuts to aid volume growth; Unilever, Dabur, Colgate, Emami among those to benefit more