Influencer Campaign
Govt explains guidelines for paid endorsements by social media influencers
Disclosure must be placed in endorsement message in a manner that is clear, prominent, and hard to miss
 "Govt explains guidelines for paid endorsements by social media influencers")
Govt issues guidelines to hold influencers responsible; safeguard consumers
The guidelines go on to say that individuals should not endorse products or services that they have not personally used
7 in every 10 Indians likely to buy a product endorsed by an influencer
90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI
 "7 in every 10 Indians likely to buy a product endorsed by an influencer")
Influencer marketing gets a new leash
What we are seeing work best are messages woven into the influencer's discourse. But that is also the problem regulators are trying to fix
De-influencing trends all over social media; here's all you need to know
Do you find yourself buying products on a whim? Have you ordered products you didn't need originally until you saw an influencer using it? Then the concept of 'De-influencing' might help you out
 "De-influencing trends all over social media; here's all you need to know")
Three-fold rise in complaints against personal care ads since 2019: Asci
The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms
 "Three-fold rise in complaints against personal care ads since 2019: Asci")
TMS Ep354: NSE colocation case, influencer regulation, markets, AT-1 bonds
Has SAT order changed the course of NSE colocation case? What will new regulatory regime mean for the influencer industry? What do past trends reveal about markets and Budgets? What are AT-1 bonds?
 "TMS Ep354: NSE colocation case, influencer regulation, markets, AT-1 bonds")
TMS Ep353: Apple avoids layoff, El Nino, T+1 settlement cycle, influencers
How has Apple avoided the mass layoff mess? How will El Nino affect Indian farms in 2023? Are FPIs ready for the T+1 settlement cycle? What are influencers? All answers here
 "TMS Ep353: Apple avoids layoff, El Nino, T+1 settlement cycle, influencers")
What are 'influencers', and how do companies use them for marketing?
Influencers work with companies to promote their products and services
India's 'first' Twitter user undecided on whether to pay for blue tick
Naina Redhu says she joined social media platform in 2006 after getting an invitation email
 "India's 'first' Twitter user undecided on whether to pay for blue tick")
TMS Ep298: Regulate 'finfluencers', EWS quota, Markets, Regulatory sandbox
Is it time to regulate financial influencers? What does the EWS quota verdict mean for India? Is the tide turning for PSU banks? What is a regulatory sandbox? All answers here
 "TMS Ep298: Regulate 'finfluencers', EWS quota, Markets, Regulatory sandbox")
Is it time to regulate financial influencers?
The number of 'finfluencers' and their followers are rapidly rising in India. But the country's financial regulators have not carved out any specific norms that finfluencers should stick to
 "Is it time to regulate financial influencers?")
TMS Ep192: US recession, influencer marketing, markets, global min corp tax
Does a US recession threaten the Indian IT industry? Is there a dark side of influencer marketing? What global events will markets track this week? What is global minimum corporate tax? Answers here
 "TMS Ep192: US recession, influencer marketing, markets, global min corp tax")
Has the Meesho incident highlighted the flip side of influencer marketing?
Of late, credibility of some influencers has come into question. Meesho sent legal notices to some social media influencers for tarnishing the image of the company. More about influencer marketing
Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding
Adicube gives brands access to more than 5,000 verified influencer profiles and offers transparency in costs.
 "Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding")
Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence
Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.
 "Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence")
Explained: How the influencer industry changes with new ad norms
Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy
Indian short video apps have filled the TikTok void: RedSeer report
Daily unique active users for these apps are at 97 per cent of the total number in June 2020, when TikTok was banned in India
 "Indian short video apps have filled the TikTok void: RedSeer report")
Social media influencers have a new worry: Govt guidelines on endorsements
Community battling the fallout of India's bank on TikTok asked to take responsibility for products they endorse
 "Social media influencers have a new worry: Govt guidelines on endorsements")
After TikTok ban, brands reconsider the role and power of influencers
With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers
 "After TikTok ban, brands reconsider the role and power of influencers")
