In December, Kishor's team identified 200 "influencers" in every constituency and enlisted their support to canvass for the AAP
In the past, political entities were technically barred from offering money for posts, which has become a common practice for marketers
Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019
Other LinkedIn Influencers from India include Kiran Mazumdar Shaw, Kailash Satyarthi, Vani Kola, and Anny Divya.
Casper isn't the first to mention influencer marketing in its IPO prospectus, but may be the first to specifically highlight influencers as a risk factor for investors
PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media
62 per cent marketers are planning to increase their budgetary allocation towards engaging social influencers