Page 2 - Influencer Campaign
Behind AAP's landslide win, nearly 9 months and 16 hours of work a day
In December, Kishor's team identified 200 "influencers" in every constituency and enlisted their support to canvass for the AAP
 "Behind AAP's landslide win, nearly 9 months and 16 hours of work a day")
Facebook scarmbles to handle politicians paying influencers for posts
In the past, political entities were technically barred from offering money for posts, which has become a common practice for marketers
 "Facebook scarmbles to handle politicians paying influencers for posts")
Brands turn to social media influencers for fresh looks, wider audience
Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019
 "Brands turn to social media influencers for fresh looks, wider audience")
Tata Sons Chairman N Chandrasekaran joins platform LinkedIn as influencer
Other LinkedIn Influencers from India include Kiran Mazumdar Shaw, Kailash Satyarthi, Vani Kola, and Anny Divya.
 "Tata Sons Chairman N Chandrasekaran joins platform LinkedIn as influencer")
Mattress seller Casper issues 'influencer' warning in draft IPO filing
Casper isn't the first to mention influencer marketing in its IPO prospectus, but may be the first to specifically highlight influencers as a risk factor for investors
 "Mattress seller Casper issues 'influencer' warning in draft IPO filing")
PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's
PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media
 "PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's")
92% marketers may launch at least one influencer campaign in 2018: Survey
62 per cent marketers are planning to increase their budgetary allocation towards engaging social influencers
 "92% marketers may launch at least one influencer campaign in 2018: Survey")
