Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

The complaints against advertisements in the personal care category have tripled from 200 in 2019-20 (FY20) to 595 in the first three-quarters of FY23, the Advertising Standards Council of India (Asci) said in a report on Thursday. In FY21, the self-regulatory body received 147 complaints against such ads. This rose to 531 in FY22. This year's number is expected to be much higher as complaints from Q4FY23 are still to be added.

Personal care was also the third largest ad norms violating category, accounting for 12 per cent of all the complaints in FY22 and the first three-quarters of FY23.