De-influencing trends all over social media; here's all you need to know

Do you find yourself buying products on a whim? Have you ordered products you didn't need originally until you saw an influencer using it? Then the concept of 'De-influencing' might help you out

The term de-influencing has been trending for some time now on social-media, especially on video streaming platforms like Tok-tok, Instagram, and YouTube.

Here, instead of selling products like make-up, jewelry and skincare through positive reviews of brand, influencers tell their followers on what not to purchase. It is basically an attempt to cut on over-purchasing and over-spending.

And the format clearly works, with the industry estimated to be worth over $15 billion.

As the influencer industry is booming with its worth crossing the $15-billion mark and reaching everywhere internet allows, de-influencing is the new trend that aims to curb the