Digital Advertisements

YouTube to remove 'overlay ads' from April 6: How will it impact you?

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

Complaints against ads up 14%, highest came from 'education' domain: Report

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Twitter's current travails with advertisers bring focus on brand safety

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Netflix's ad-supported plan likely to block offline viewing: Report

"We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point," Netflix

Meta-owned Facebook algorithms are losing ground to Europe's madmen

The economy is weakening, and so is demand for advertising - at least, that's how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week

Facebook ad revenue seen feeling brunt of Apple privacy changes

Ad revenue of Facebook, the second-largest digital ad platform in the world after Alphabet Inc's Google, is most likely to be hit compared with the company's tech peers

Google restricts ad targeting based on age, gender of people under-18

It also said it would turn off its "location history" feature, which tracks location data, for users under 18 globally

Google's adtech business set to face formal EU probe by year-end: Report

Alphabet unit Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business

Influencing the influencers

Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?

Google updates YouTube ad targeting terms to remove hate speech

Google said it has blocked several terms associated with hate speech from being used as ad keywords on YouTube videos

Twitter launches conversation settings for ads, gives brands more control

Launched globally in August last year, conversation settings have given Twitter users more control over who can reply or engage with their tweets. This has now been extended to brands

A paradigm shift

Change in digital advertising might further restrict competition

Facebook shares dip as Wall Street ponders Australia news fallout

Along with Google owner Alphabet, it now controls more than half of the digital advertising markets globally

News Corp strucks a global news deal with Alphabet's Google

The companies will develop a subscription platform, share advertising revenue through Google's ad technology services, build out audio journalism and develop video journalism by YouTube

Privacy battle

Apple's new update will affect Facebook's revenue

Google working on tools to improve user privacy in digital advertising

Google said its vision is for a "thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected"

Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts

Media industry experts and agency heads point to a revival in TV and digital advertising in June, as big spenders such as FMCG, automobiles, and e-commerce get operations back to pre-Covid-19 levels

Brand taglines and pop culture

Are digital ads depriving brands of the benefits of long-running themes?

India's 2020 ad growth rate estimated to touch 10.4%: Madison Media

Madison Media says digital ads will contribute 62% to domestic ad growth in 2020, up from 56% in 2019

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown