Saturday, June 07, 2025 | 09:28 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Meta-owned Facebook algorithms are losing ground to Europe's madmen

The economy is weakening, and so is demand for advertising - at least, that's how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week

(Photo: Bloomberg)
premium

(Photo: Bloomberg)

Lionel Laurent | Bloomberg
The economy is weakening, and so is demand for advertising — at least, that’s how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week. Social-media rivals Snap Inc. and Twitter Inc. echoed the gloom, worsening this year’s share-price slump in the sector.
 
Strange, then, that some of advertising’s more old-school players in Europe, from “Mad Men”-style agencies to billboard operators, are reporting a more upbeat experience. It suggests there are deeper shifts happening in tech and media after Covid-19 and the Ukraine war — and that the “Math Men,” as author Ken Auletta styled them,