Asci

Asci seeks feedback on updating its guidelines for education ads

Regulator will accept inputs till April 15, new directives go beyond factual claims to try and curb negative habits and stereotypes linked to learning

Govt issues guidelines to hold influencers responsible; safeguard consumers

The guidelines go on to say that individuals should not endorse products or services that they have not personally used

Is that dishwasher truly green or is it another case of greenwashing?

The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims

Ethical standards in advertising are needed, says Union government

He cited the Consumer Protection Act, 2019, passed by the Indian Parliament, which provides protection against misleading advertisements

7 in every 10 Indians likely to buy a product endorsed by an influencer

90 per cent of Indians have bought at least one product based on influencer endorsement, says ASCI

2,767 complaints against influencers processed, most violations on Insta

The Advertising Standards Council of India (ASCI) on Thursday said it has processed 2,767 complaints since coming up with influencer guidelines in May 2021. More than half of the violations have been found on Meta-owned Instagram platform, while Alphabet's Youtube contributed a third of them, the self-regulatory organisation for the advertising industry said. The body said in over 90 per cent of the cases, there were modifications required. "...the Central Consumer Protection Authorities also now require disclosure of material connection between brands and influencers. Hence, non-disclosures are potential violations of the law," the body's chief executive and secretary general Manisha Kapoor said. In FY22, the total number of violations stood at 1,592, with virtual digital assets like bitcoins topping with nearly 24 per cent, and followed closely by personal care category which accounted for 23 per cent. In the first nine months of FY23 (April-December 2022), there were 1,175 ...

Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

80% consumers in India do not notice disclaimers in advertisements: ASCI

ASCI has updated its guidelines for disclaimers in response to the findings of the survey

Asci report calls out edtech ads for uneven focus on marks, maths, science

Gender imbalance evident with spotlight on boys; preference for celebs over teachers

On industry demand, ASCI extends 'Dark Patterns' paper feedback deadline

According to data analysed by ASCI, 29 per cent of ads in 2021-22 were misleading

Guidelines to check fake online reviews to kick in today: Details here

The Department of Consumer Affairs framed the guidelines after it received a slew of complaints about fake reviews of products being posted by several e-commerce companies on web portals

Centre likely to release guidelines for social media influencers next month

Additionally, the Securities and Exchange Board of India (Sebi) is also planning similar norms for online financial advice providers or finfluencers

New guidelines for financial influencers under works, says Sebi

Merely giving disclaimers may not guard finfluencers from regulatory action

Complaints against ads up 14%, highest came from 'education' domain: Report

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

The growing clout of finfluencers is putting Sebi regulations to test

Between April and September, ASCI has observed 71 violations of its disclosure guidelines by financial influencers

Edtech and 'dark patterns' to be focus areas for ASCI going ahead

The Advertising Standards Council of India (ASCI) will be focusing more on the education technology sector and 'dark patterns' going ahead, a top official said on Friday. According to ASCI's secretary general and chief executive Manisha Kapoor, dark pattern refers to design behaviourial techniques being deployed by advertisers to manipulate the customers through fake reviews or falsehoods on pricing. "We are working on Edtech. We find education is a highly violative sector and will come out with a report after our study," Kapoor told PTI, speaking a day after the self regulatory organisation's annual general meeting elected N S Rajan as its chairman. She said with dark patterns, the body is taking a closer look through a detailed study. The official made it clear that the studies may or may not result in changes in the recommended code, but the broader attempt by ASCI is to nudge the industry participants and come out with guidelines wherever required. Another major concern of the

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

ASCI is working on a set of guidelines for edtech sector: Subhash Kamath

In a Q&A, Subhash Kamath, the chairman of Advertising Standards Council of India (ASCI) highlights the challenges and opportunities that lie ahead for the council

Education, health and personal care ads worst offenders: ASCI report

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year