On industry demand, ASCI extends 'Dark Patterns' paper feedback deadline

According to data analysed by ASCI, 29 per cent of ads in 2021-22 were misleading

The Advertising Standards Council of India (ASCI) has extended the deadline for feedback on its discussion paper on manipulation in advertising from December 31, 2022, to January 16.

"We have received requests from some industry organisations requesting for an extension of the deadline. Once all the responses are in by the 16th we will then study them and understand the different points of view and fine-tune the guidelines accordingly," Manisha Kapoor, CEO and secretary general of ASCI told Business Standard. 

"Response [to the paper] has been good so far with some interesting builds," she added.  

The paper titled "Dark Patterns