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Meta slams Apple for 'undercutting others' with change in App Store terms

Apple's policy change, disclosed this week, requires users and advertisers to make an in-app purchase when they pay to "boost" posts in apps like TikTok and Meta's Instagram

Uber launches its advertising division, will show video ads during rides

Ride-hailing platform Uber has launched its advertising division to engage consumers with brands, by showing video advertisements during the ride

Netflix announces launch of ad-supported tier plan at $6.99 on November 3

American subscription-based streaming service Netflix, starting in November, will finally roll out its new ad-supported tier for just a few bucks a month

Zee Entertainment, Sony Pictures merger to escalate race for ads, content

Once Zee and Sony are merged, the new company will compete with Disney Star and Viacom18 for a larger share of advertising revenue and more content, according to media experts

Amitabh Bachchan turns 80: A look at ads by the biggest brand name in India

Legendary actor Amitabh Bachchan, the 'angry young man' who defined the 1970s, turned 80 today

Nigeria regulator seeks $70-million penalty in lawsuit against Meta

A Nigerian advertising regulator has sued Meta, accusing the owner of Facebook and WhatsApp of publishing unauthorized ads and seeking a 30 billion naira ($70 million) fine. The lawsuit filed in a local court by the Advertising Regulatory Council of Nigeria, or ARCON, is the regulator's latest action that analysts say could hurt businesses highly dependent on digital ads for their growth. Nigerian advertising laws require the regulator to approve ads based on certain criteria with the involvement of an advertising practitioner in Africa's largest economy. Before you put out anything, it should be vetted and approved by ARCON first before exposure," the agency said Tuesday. Anything that has not been vetted and approved by ARCON is a violation of our law. A Meta spokesperson said the company doesn't comment on ongoing legal claims. The regulator published some details from the court filings, including a request for a declaration that the continued publication and exposure of variou

Hope ad revenue to recover fully to pre-Covid level by Q4: PVR CEO

Brahmastra has done well for the cinema industry. It has put the Boycott-Bollywood movement to rest.

Celebrities endorsed toilet cleaners most; Akshay wins endorsement race

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands

YouTube concludes experiment that showed 10 unskippable ads to some users

YouTube has given a statement in this regard informing that this experiment with advertisements has now concluded

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

Devika Bulchandani to be first Indian-origin woman to head global ad agency

Will replace Andy Main as CEO of Ogilvy, who will serve as a senior adviser until the year-end

India-Pakistan clash at Asia Cup draws huge interest from advertisers

From Dream11, Big Basket, Samsung, LIC, Mondelez and Thumps Up, a cross-spectrum of advertisers have signed up for the big match and tournament

Advertising in movie halls: From still cards to experiential marketing

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

Netflix planning not to stream ads during movie, TV series for kids: Report

Organisations like the American Psychological Association have called for strict restrictions on advertising for children.

Google cracks down on unexpected, misleading ads on Play Store app

Google is cracking down on unexpected, annoying ads that users face while playing Android games, along with several other new ads guidelines to ensure high-quality experiences for users on Play Store

Perennial marketing lessons from classic brands

The book stokes nostalgia to an extent that even its cover is a creative spin-off of a product's image

Netflix to launch cheaper, ad-supported plan for price-conscious customers

Netflix is hoping to attract a new group of price-conscious customers and turn around its sliding membership numbers with a new ad-supported streaming bundle scheduled to launch in early 2023: Variety

Elon Musk's alarm over Twitter bots takes the lid off advertising frauds

Twitter claimed that less than 5 per cent of its accounts are fake, but global research agencies say it is at least 3x the quoted number

Education, health and personal care ads worst offenders: ASCI report

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Sebamed ad case: Bombay HC rules in favour of Hindustan Unilever

The HC ruled that Sebamed's advertising campaign is disparaging