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Smokescreen around surrogate ads of regulated products clears with govt ban

New guidelines stipulate that indirect ads of regulated products such as liquor and tobacco will not be permitted

Govt issues new guidelines to curb misleading ads; bans surrogate ads

The guidelines, notified by the consumer affairs ministry have come into force with immediate effect specify due diligence to be carried out while endorsing in advertisements

DCW writes to I&B minister to ban 'misogynistic' body spray advertisement

The Delhi Commission For Women has written to Union Information and Broadcasting Minister Anurag Thakur demanding that a "misogynistic" advertisement being played on mass media be taken off air

Facebook, Instagram will publicly provide details on how ads target users

Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the US midterm elections.

Netflix tells employees ads may appear by end of 2022: Report

The streaming pioneer is also planning to start cracking down on password sharing among its subscriber base around the same time, the NYT report said

Musk takeover: Twitter fears risk of losing advertisers, executives

Twitter has acknowledged for the first time that its core advertising business could be at risk amid the $44 billion takeover by Elon Musk

CCPA imposes Rs 10 lakh penalty for misleading ads of Sensodyne

Advertisements which show endorsements by foreign dentists have been ordered to be discontinued as per the earlier order passed by CCPA

Ad spends growth to slip to Rs 1.08 trn in 2022; digital set to pip TV

Advertising spends growth in India is estimated to slip to 22 per cent to Rs 1.08 lakh crore in 2022, which will witness the digital medium overtake television, a report said on Tuesday.

Writing on Facebook's wall

Targeted advertising is under threat

China steps up pressure on tech with draft online advertising rules

The proposed rules call on platform operators to establish a system for registering and reviewing advertisers and adverts

Ad revival brings festive cheer in the time of Covid-19 pandemic

Advertisers increase budgets, return to TV and print media

Probe web traffic diversion to imposter site, Delhi HC tells Google

The court said an advertisement is part of "free speech" but it cannot be at the cost of the trademark of an owner

Instagram ad options for brands give businesses a wider audience

More than 200 million businesses, mostly small ones, use Instagram tools to connect with customers

Only 12 of 332 ads related to Covid-19 pandemic found true, says Asci

The panel that tracked and verified the claims made by such advertisements included microbiologists.

Best of BS Opinion: Real winners of reshuffle, message in a bottle & more

Here are the best of Business Standard's opinion pieces for Wednesday

Weak signals emerge for Sun TV due to lower OTT spending, ad growth

Muted dividend amid a mountain of cash did not go well with investors

Facebook ready to clear ad data access for partners, French watchdog

FMPs are part of a group of more than 100 technology providers that offer advertisers services to improve their online ad campaigns

Pay only for IPL matches played so far: Star tells sponsors, advertisers

Star Sports has told advertisers who had bought airtime on the now-suspended IPL 2021 to pay only for the matches that have been played

Apple plans to expand ads biz through 'suggestion' section in its App Store

Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday

Ad agencies step away from oil and gas in echo of cigarette exodus

Guy Hayward, global chief executive of Forsman & Bodenfors, an international ad agency, said its New York office has signed a pledge to no longer work for oil and gas producers