Perennial marketing lessons from classic brands

The book stokes nostalgia to an extent that even its cover is a creative spin-off of a product's image

Branded in History: Fresh Marketing Lessons from Vintage Brands

Author: Ramya Ramamurthy

Publisher:  Hachette

Pages: 309

Price: Rs 499

You may probably be knowing enough about Rabindranath Tagore, but do you know that the Nobel Laureate whole-heartedly endorsed a soap brand? Or that the prime minister of the former state of Bhavnagar (now in the state of Gujarat) partnered with a Vaidya (Zandu) to create one of the iconic and first companies — Zandu Pharmaceuticals Works Limited — to go public? 

Have you watched Lekh Tandon-directed Hindi movie Agar Tum Na Hote (1983)? Not only did Rajesh Khanna return to stardom with it, but