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Branded in History: Fresh Marketing Lessons from Vintage Brands
Author: Ramya Ramamurthy
Publisher: Hachette
Pages: 309
Price: Rs 499
You may probably be knowing enough about Rabindranath Tagore, but do you know that the Nobel Laureate whole-heartedly endorsed a soap brand? Or that the prime minister of the former state of Bhavnagar (now in the state of Gujarat) partnered with a Vaidya (Zandu) to create one of the iconic and first companies — Zandu Pharmaceuticals Works Limited — to go public?
Have you watched Lekh Tandon-directed Hindi movie Agar Tum Na Hote (1983)? Not only did Rajesh Khanna return to stardom with it, but
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