Sebamed ad case: Bombay HC rules in favour of Hindustan Unilever

The Bombay High Court (HC) has passed an injunction restraining Sebamed from airing its advertisements that compared the pH value of its soap to that of Hindustan Unilever’s (HUL’s) Dove, Pears and Lux, HUL said in a press release. 

The HC ruled that Sebamed’s advertising campaign is disparaging.

In January 2021, Sebamed ran an advertising campaign that claimed that brands of HUL-Dove, Lux, and Pears had a higher pH value than its own soap and was not good for sensitive skin. 

pH indicates how acidic a soap is. The more its pH value, the more it is considered unsuitable for