India-Pakistan clash at Asia Cup draws huge interest from advertisers

From Dream11, Big Basket, Samsung, LIC, Mondelez and Thumps Up, a cross-spectrum of advertisers have signed up for the big match and tournament

After close to a year, South Asian cricket rivals India and Pakistan will face off in the second match of the Asia Cup on Sunday. Their last outing was in September 2021, during the T20 World Cup that year. But the Asia Cup itself is coming back after a gap of four years, following two consecutive cancellations in 2020 and 2021 due to the Covid-19 pandemic.

Advertiser interest is predictably high, given the traditional rivalry between the two sides. Conversations with multiple media planners and buyers reveal that Disney-Star, which will broadcast the Asia Cup on Star Sports and Disney+