Page 2 - Advertising

Twitter turbulence puts focus on brand security in social media advertising

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Musk threatens to name shame advertisers who are backing out from Twitter

Tesla CEO Elon Musk threatened to name-shame the advertisers who are backing out from Twitter after the micro-blogging site announced mass layoffs.While replying to a user on Twitter, Elon Musk said, "Thank you. A thermonuclear name & shame is exactly what will happen if this continues."Mike Davis, a user on Twitter said, "Dear @elonmusk: You have nearly 114,000,000 Twitter followers. Name and shame the advertisers who are succumbing to the advertiser boycotts. So we can counter-boycott them. And get your USD 8 monthly subscription going asap. So we can start to makeup for lost revenue now."In a series of tweets, Tesla CEO has blamed "activist groups pressuring advertisers" for a "massive drop in revenue" as the company engages in mass layoffs."Twitter had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They're trying to

Needed: A shoulder to cry on

An ad agency-client relationship is increasingly no longer about client service, but about client servility

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

CCPA issues notices for surrogate ads to Kamla Pasand, Rajnigandha

The ministry has also increased the number of price monitoring centres from 175 to 283

Amitabh Bachchan turns 80: A look at ads by the biggest brand name in India

Legendary actor Amitabh Bachchan, the 'angry young man' who defined the 1970s, turned 80 today

Meta rolls out new ad placements, formats on Instagram to help advertisers

When a person engages with an ad, the company will deliver ads underneath that it thinks may be of interest, powered by machine learning

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Celebrities endorsed toilet cleaners most; Akshay wins endorsement race

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands

YouTube takes on TikTok by plugging advertising into Shorts videos

Creators can join "whether they want to be the next big thing or just need help paying the bills," Mohan said at the company's Los Angeles production space

Airtel, Jio to spend about Rs 400 crore on ads during festive season

Bharti Airtel and Reliance Jio together are likely to spend the bulk of around Rs 350-400 crore in festive season advertising

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

Ogilvy Appoints Devika Bulchandani Global Chief Executive Officer

Advertising, marketing and public relations giant Ogilvy has appointed Devika Bulchandani as its Global Chief Executive Officer, joining a growing group of Indian-origin business leaders at the helm of multinational corporations. Devika most recently served as Global President and CEO of Ogilvy North America. She takes the helm from Andy Main who is stepping down as Global CEO and will serve as a Senior Advisor until the end of the year, the company announced on Wednesday. In this role she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units, the company said in a press release. Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy's recent growth and development," Mark Read, CEO of WPP

Govt warns industry. advertising bodies to comply with surrogate ad norms

Concerned over surrogate advertisements on television and social media platforms, the government on Wednesday directed industry bodies CII, Ficci and Assocham and those related to advertising and broadcasting to ensure compliance of the existing guidelines. Otherwise, the government would take stern action against the violators by consumer protection regulator CCPA, it said. The guidelines for prevention of misleading advertisement ban surrogate advertisement or indirect advertisement of goods or services whose advertising is otherwise prohibited or restricted by law. The consumer affairs ministry said, "It has been noticed that these guidelines are not being strictly complied with by the concerned entities and the prohibited goods are still being advertised through surrogate goods and services." During the recent sports events that were televised globally, many instances of such surrogate advertisements were noticed, it said. "It has also been observed that many alcoholic spirits

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Advertising in movie halls: From still cards to experiential marketing

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

Meta-owned Facebook algorithms are losing ground to Europe's madmen

The economy is weakening, and so is demand for advertising - at least, that's how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week

Funding winter hits start-up advertising spend across properties

Start-ups, internet firms accounted for 13% of overall advertising expenditure in 2021

The hare and the tortoise

The R K Swamy Hansa group is the last man standing when almost all its home-grown peers have thrown in the towel