Page 3 - Advertising

Rental properties witnessing high demand in major metros, says report

Rental properties are seeing high demand in major metros and many of them are getting rented out within six hours of posting advertisements online, according to a realty portal.

Perennial marketing lessons from classic brands

The book stokes nostalgia to an extent that even its cover is a creative spin-off of a product's image

Indian advertising market to grow 16% in 2022, touch $11 billion: Report

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Artificial intelligence opens a whole new world for brands in advertising

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns

Education, health and personal care ads worst offenders: ASCI report

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Sun TV rerating rests on capital allocation spin, maintaining ad revenue

IPL valuation bump-up limits downside in stock

Meta agrees with US govt, to stop algorithmic discrimination in housing ads

Meta (formerly Facebook) and the US government have agreed on to settle a lawsuit that accused the social network of engaging in discriminatory advertising for housing

Celebrities must disclose interest in products they endorse: Govt

Both government and private advertisements shall be covered by the new set of rules

US bill could see Google, FB spinning off ad biz, may have India impact too

The bill would effectively put an end a company's ability to act as a broker for a buyer or seller of ad space while simultaneously owning the exchange on which the ad space is traded

A new bill introduced in the US Senate aims to break up Google's ad biz

If the introduced Competition and Transparency in Digital Advertising Act passed, the legislation would force Sundar Pichai-led Google to divest its digital ads business within a year

Progressive advertisements have positive impact on business, says ASCI

The GenderNext study found that a majority of mainstream advertising continues to use non-aspirational portrayals of women.

DO'S AND DONT'S: Advertising Cryptocurrency in India

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InMobi, Anzu announce programmatic in-game ad partnership for Asia Pacific

Anzu's in-game advertising solution allows programmatic advertisers to run their banner and video ads via blended yet highly viewable IAB-compliant ad formats that sit on 3D objects.

At Rs 32,890 cr, IPL 2022 rights base price double the winning bid in 2017

Experts say that at these levels, there does not seem to be any profit-and-loss logic at play

IPL: Disney Star looks to close advertising deals worth Rs 4,300 crore

With the Indian Premier League (IPL) cricket tournament set to kick off on Saturday, Disney Star expects to close advertising deals worth Rs 4,300 crore, including both digital and linear TV

Rage Coffee onboards Virat Kohli as investor and brand ambassador

Rage Coffee is planning to expand its online presence and offline footprint Pan-India and will utilise the fresh capital for marketing and distribution purposes

Advertising sector to touch Rs 1 trn revenue by 2024, says EY-FICCI report

The Indian advertising sector is expected to grow with a CAGR of 12 per cent and should reach Rs 1 lakh crore revenue by 2024, said a joint report by industry body Ficci and consultancy firm EY. The Indian Media and Entertainment sector revenue grew 16.4 per cent to Rs 1.61 lakh crore (USD 21.5 billion) in 2021, said the report titled Tuning into consumer - Indian M&E rebounds with a customer-centric approach'. "We expect the M&E sector to grow 17 per cent in 2022 to reach Rs 1.89 lakh crore (USD 25.2 billion) and recover its 2019 pre-pandemic levels, then grow at a CAGR of 11 per cent to reach Rs 2.32 lakh crore (USD 30.9 billion) by 2024," it said. Though television remained the largest segment, digital media cemented its position as a strong number two segment followed by a resurgent print, it added. "Digital media grew the most at Rs 6,800 crore and consequently, increased its contribution to the M&E sector from 16 per cent in 2019 to 19 per cent in 2021," it ...

Digital medium and messaging

The book's voice carries immense worth given the pedigree of one of its co-authors

Know-it-Allers versus Learn-it-Allers

'Since I am back to running an ad agency full-time after many years, I have witnessed a new breed of clients', says the author

ASCI frames guidelines for crypto, NFT-related advertising, promotion

ASCI has clarified that its guidelines should not be read as a legal recognition or endorsement of the industry or sector since that is a matter of government policy