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Lord of the rings: Audi India head Balbir Dhillon on 'simplest business'

The first Indian executive to head the German luxury carmaker in the subcontinent, Dhillon has worked his way up the ranks, writes Pavan Lall

Balbir Singh Dhillon
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Illustration: Binay Sinha

Pavan Lall New Delhi
His LinkedIn profile, which describes him as an optimist who specialises in innovation, digitalisation, people, driving and sports, could easily be of someone heading a new-age start-up. Except that Balbir Singh Dhillon is head of operations for Audi India, the premium car brand that is owned by the Volkswagen Group worldwide and goes head to head with the likes of Jaguar Land Rover, Mercedes-Benz and BMW. 

Unlike his predecessors, Dhillon is the first Indian executive to head Audi in the subcontinent, having succeeded the likes of Michael Perschke, Benoit Tiers, Joe King and Rahil Ansari (who is a German citizen