Digital Marketing

CCI to set up in-house digital mkt data unit for regulating tech platforms

Jyoti Jindgar Bhanot, secretary of the CCI, emphasised on early intervention as a key to ensure that competitive landscape in digital markets is not distorted beyond repair

HUL set for health and wellbeing foray with two investment deals

To acquire majority stake in OZiva maker, 19.8% in Nutritionalab

Teamology's Journey: Inception during Pandemic to India's leading PR Agency

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25% of demand now coming from digital channels, HUL tells investors

Says it's seeing 4x increase in e-commerce sales and 2x growth in modern trade

Games24x7 launches Rs 400 cr fund for interactive entertainment start-ups

Will largely focus on entrepreneurs aspiring to build disruptive ventures in online gaming, digital marketing, digital content, sports tech, eSports, blockchain tech and analytics

Balancing innovation and fair play needed: CCI chairman Ashok Kumar Gupta

We need to be sensitive to market demand while approving proposed acquisitions.

CCI constantly honing toolkit to tackle digital mkt challenges: Chairperson

The Competition Commission is constantly honing its toolkit to meet the challenges emanating from digital markets and plans to hire data scientists and algorithm experts for its upcoming digital markets and data unit, the regulator's chief Ashok Kumar Gupta said on Saturday. In recent times, many cases related to technology markets have come up before the Competition Commission of India (CCI), including online marketplace platforms, app stores, payment gateways, online travel, food aggregators and social networking. "Such cases pertain to issues such as self-preferencing, leveraging, data-collection practices, deep discounting, etc. "As market regulators, we cannot overlook the challenges that market power and business practices of gatekeeper platforms pose to other market participants -- those who are competing with them and, more so, those who deal with them (and rely upon them)," he said. Speaking at a conference organised by the CCI and industry body Assocham, Gupta stressed th

NSDL acquires 5.6% stake in govt's e-commerce project ONDC for Rs 10 crore

Leading depository NSDL on Wednesday said it has acquired a 5.6 per cent stake in the Union government's Open Network for Digital Commerce for Rs 10 crore. National Securities Depository Limited (NSDL) invested an amount of Rs 10 crore in ONDC under the private placement route, the depository said in a statement. "This strategic deal will further strengthen the digital ecosystem to take digital e-commerce to the people of India," Padmaja Chunduru, MD and CEO at NSDL, said. ONDC is an initiative of the Commerce Ministry to create an open public digital infrastructure, while NSDL has played a key role in transforming the Indian securities market by facilitating, holding and transfer of securities in dematerialised form. NSDL demat account holders are serviced through the Depository Participants from 58,000 service centres. Its investors are present in 99 per cent of pincodes in India and are spread across 189 countries. "We are glad to have NSDL as a stakeholder which would be of ..

Paytm loan disbursals up 482% YoY in Q2, firm sees 'continued growth'

Festive season preparation drives business for digital payments company

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Jio Institute welcomes first batch of PGP AI & Data Science, Digital Media

Students in the batch come from 19 Indian states and four countries, and from diverse fields like engineering, science, arts, commerce, mass media, and management studies or business administration

Carlyle to acquire minority stake in Gujarat tile firm Varmora Granito

Indian company says it will use partnership for investments in brand building and, expanding distribution

L&T plans to exit road, power concessions, incubate digital business

Company aims to touch revenue of Rs 2.7-3 trillion, achieve order inflow of Rs 3.4 trillion and return on equity of over 18 per cent by FY26

Digital marketing of unhealthy foods, online gaming driving obesity: WHO

The global health body added that while nearly 60 per cent of adults and a third of children are overweight or obese, the last two years of Covid-19 pandemic made that worse

Achieving A Dynamic Social Media Presence Is Made Easy With Trace Presence's Digital Marketing Tools

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Lean Hippo Marketers curating customized integrated digital marketing solutions for a decade

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Influencer-marketing firm Adicube raises Rs 12 cr in pre-seed funding

Adicube gives brands access to more than 5,000 verified influencer profiles and offers transparency in costs.

ONDC-based e-commerce applications likely in the next two years

A consumer searching for the product can see the location of the seller and may opt to buy from the neighbourhood shop that can deliver faster compared to an e-commerce company.

'Oh my God, buy it!' How livestream shopping works in China

Top Western brands from L'Oreal to Louis Vuitton engage livestreamers to help market products on China's top e-commerce platforms