Indian Advertisements

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Indian advertising market to grow 16% in 2022, touch $11 billion: Report

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Body spray brand apologises for controversial ads after online outrage

Body spray brand Layer'r Shot has apologised for its two controversial ad campaigns, which had last week triggered outrage over social media and other media platforms for "promoting gang rape culture". However, Layer'r Shot, owned by Gujarat-based Adjavis Venture, said the two advertisements were aired "only after due and mandatory approvals". "... we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some," Layer'r Shot said in an instagram post on Monday. It further added: "However, we sincerely apologise for the advertisements that consequentially caused rage amongst individuals & several communities and beg their pardon." Layer'r Shot claimed that it had "voluntarily" informed all its media partners to stop the telecast/broadcasting of both the advertisements from June 4 with immediate effect. The statement comes two days after the Information & Broadcasting (I&B) ministry had on

71% of IPL viewers get influenced by ads with Bollywood celebrities: Report

The report said that 73 per cent of the respondents prefer watching ads that show Indian culture or legacy.

India ad spend likely to grow 23.2% in 2021, says GroupM report

In 2019, the advertising market was Rs 82,905 crore in size, which shrunk to Rs 65,053 crore in 2020

India's advertising monitor asks viewers to speak up with new digital drive

#ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021

IPL final on strong wicket as advertisers bet on record viewership

The final match, in particular, attracts a significant premium (as much as 20-25 per cent) from last-minute buyers in anticipation of high viewership.

India to climb two notches, become 8th-largest ad market in 2020: GroupM

The overall size of India's ad market will be $13.2 billion or Rs 94,000 crore, growing at 10.7 per cent from last year

India set to be among top advertisement markets in 2019: GroupM and Zenith

The overall market size is expected to reach Rs 95,000 crore

My favourite ad campaign is 'Seatbelt Crew': V Spark's Atul Pratap Singh

It's no secret that a successful ad campaign plays with people's emotions and that's key in making them successful, he says

Coca-Cola, Vodafone, others kick-start the season with discounts and offers

The common themes used by brands for their campaigns this year are sustainability, harmony and environmental awareness

Best time for real-time advertising

Ads that collapse time are back in favour after Google unveiled a burger emoji with cheese underneath the patty

'I'm so sorry': when Indian advertisements turn around sexism

Social marketing in India has become increasingly focused on gender roles