Charticle: India's dubbed content market grew at a CAGR of 60.7% in 5 years

This boost for the pan-national, therefore, has fuelled meteoric growth in India's dubbed content market

The Indian film and television industry has seen the rise of a new promotional phenomenon in the past few years. With SS Rajamouli's Bahubali duology leading the charge, there is an increasing clamour for "pan-Indian" films. Promotional campaigns for various movies, cutting across industries, aggressively marketed films as 'pan-Indian', with claims that all sections of society would find relatable elements in the films. A few examples include the two KGFs, the Vijay Deverakonda-starrer Liger, Brahmastra, the first instalment in Ayan Mukerji's ambitious fantasy series, and Radhe Shyam, which starred Telugu actor Prabhas, the lead actor in the Baahubali films and