Digital Advertisement

Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

Digital ad spends in India to touch $21 bn in next five years: Redseer

Study says SMBs had 30-35% share of the $8 bn digital ad spend in FY22 and could to raise this to 40% by FY28

Advertisers take position as Viacom18 goes digital with FIFA World Cup

Viacom18's initiative to offer the tournament for free on JioCinema app expected to boost viewership

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Housing.com to invest Rs 40 crore on TV, digital advertising campaign

Realty portal Housing.com will invest Rs 40 crore in one year on a TV and digital advertising campaign, as it seeks to increase user base at its platform and simplify buy-sale and renting journey of consumers. "We have launched our new ad campaign that captures the ethos on which Housing.com has been built -- to facilitate the search and discovery for everyone till they find their perfect home," said Dhruv Agarwala, Group CEO, Housing.com, PropTiger.com and Makaan.com. Housing.com seeks to provide consumers maximum options so that they don't have to settle for anything less than perfect, he added. The company would invest about Rs 40 crore on this campaign over the next 12 months, Agarwala said. The ad campaign will be run on TV, digital and OTT platforms, Housing.com said, adding that the target is to reach over 100 million impressions. Australian proptech firm REA Group, which owns three portals in India including Housing.com, has invested nearly 300 million Australian dollars i

Sale of online space for advertisement to attract 18% GST, says AAR

Sale of advertisement space on internet would be liable to 18 per cent Goods and Services Tax, the Karnataka bench of Authority for Advance Ruling has said. E-commerce portal Myntra Designs Pvt Ltd had approached the AAR seeking a ruling on whether providing advertisement space on its portal to foreign entity Lenzing Singapore Pte Ltd was liable to GST. The AAR said Myntra is only leasing the advertisement space to its customer and the advertiser (Lenzing) is providing advertisement services to its customer. The service provided by Myntra to Lenzing is that of rendering 'sale of internet advertising space (except on commission)' and is charging a fixed rate and not a commission for providing such space. Hence, the same will be classified under 'other professional, technical and business services' under GST law and is liable to GST at 18 per cent. AMRG & Associates Senior Partner Rajat Mohan said, This ruling would clarify on the scope of sale of space on internet and on the ...

E-com platforms to offer $8 bn market for digital ads in India: Report

E-commerce platforms are now the fastest growing medium for digital ads in India, with a $6-8 billion opportunity by 2030, according to a new report

Explained: How the influencer industry changes with new ad norms

Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy

ASCI aims to break gender stereotypes in advertising, change mindsets

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

Digital advertising to grow 20% in 2021, touch Rs 23,700 cr by 2022: Dentsu

A just-released report by the advertising group says digital medium grew 15.3% in calendar 2020 to reach Rs 15,782 cr

Lines between online, offline blur as brands redraw engagement map

Brands need new customer touch points, efficient channels of communication and delivery and new ways to stay relevant

From Fanta to Surf Excel, brands walk the emotional plank on Holi

Facebook looks at the power of social media in amplifying celebratory messages, Fanta (Coca-Cola India) invokes the joyous spirit, Fbb asks women to protest against harassment in the name of Holi

Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter

Kajaria is the largest tile manufacturer in India and leads the category in every single parameter -- capacity, production volume, sales figures, variety of designs and of course, the turnover

Customise solutions and deliver targetedly: Mindshare South Asia COO

The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani

No beating about the bush: Digital turns table on taboo conversations

Brands that once beat around the bush on mainstream media are shattering the silence around forbidden topics, on social media

Meet the techie who devises digital poll campaigns over a round of golf

Bhargav Patel's firm IQM uses programmatic advertising, an AI-based technology to deliver the right message to the right voter

Digital advertising fraud ecosystem stirs up a $1.63-billion scam

Online deception threatens to jeopardise the digital transformation journey of brands, says a new report on ad frauds in India

Facebook, Google's digital advertising dominance crushing ad firms: Report

The number of independent and smaller ad tech companies has fallen 21 per cent since 2013 to 185 in the second quarter of 2018

Digital advertisement spends to grow by 31% by 2021: KPMG report

Rising internet penetration in rural India, rapid growth of digital payments has further strengthened the digital infrastructure