Collections, endorsement deals: South Indian stars outshining Bollywood

Arjun endorses redBus, KFC, Zomato and Astral, and charges Rs 7.5 crore per brand endorsement. Ranveer Singh, on the other hand, charges Rs 3-3.5 crore per endorsement

With consistent hits, the movie stars from South India are overtaking Bollywood stars in brand endorsement deals. Allu Arjun, Mahesh Babu, Rashmika Mandanna, Samantha Prabhu, Prabhas and Vijay Deverakonda are among the actors charging the highest for brand deals, some of them even more than top Bollywood names like Ranveer Singh, a report by Economic Times (ET) stated. 

Allu Arjun will reportedly soon be signed by Coca-Cola. "We are evaluating to expand the endorsement with Allu even across Hindi-speaking markets, given his increasing pan-India popularity," Arnab Roy, vice president and head of marketing at Coca-Cola, India and Southwest Asia was