Brand Endorsement
2022 in review: How Brand Deepika became India's global face of luxury
From LV and Cartier to Cannes, the actor has had a sizeable brand presence this year
 "2022 in review: How Brand Deepika became India's global face of luxury")
Top Bollywood celebrities under CBIC scanner over alleged GST evasion
Face charge of incorrect declaration to dodge tax
 "Top Bollywood celebrities under CBIC scanner over alleged GST evasion")
Sachin Tendulkar ranked top sports celebrity in Brand Endorser Report 2022
Cricket legend Sachin Tendulkar has emerged as the top sports celebrity followed by Virat Kohli and M.S Dhoni in the Brand Endorser Report 2022 prepared by Hansa Research
 "Sachin Tendulkar ranked top sports celebrity in Brand Endorser Report 2022")
Celebrities endorsed toilet cleaners most; Akshay wins endorsement race
Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands
 "Celebrities endorsed toilet cleaners most; Akshay wins endorsement race")
Collections, endorsement deals: South Indian stars outshining Bollywood
Arjun endorses redBus, KFC, Zomato and Astral, and charges Rs 7.5 crore per brand endorsement. Ranveer Singh, on the other hand, charges Rs 3-3.5 crore per endorsement
 "Collections, endorsement deals: South Indian stars outshining Bollywood")
Creating 'Me Inc'
Book review of Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation
 "Creating 'Me Inc'")
A glorious and lucrative future awaits for India's new star Rishabh Pant
Now the world's highest-ranked wicketkeeper-batsman, Pant has shown he's one to deliver
 "A glorious and lucrative future awaits for India's new star Rishabh Pant")
WhatsApp brand campaign in India sets itself as secure messaging platform
With over 400 million users, India is among the biggest markets for WhatsApp
 "WhatsApp brand campaign in India sets itself as secure messaging platform")
Kohli leads endorsement pack, while cricket dominates sponsorship track
The big thrust for the sport in 2019 came from franchise cricket, specifically the IPL that saw a 15 per cent increase in its valuation
 "Kohli leads endorsement pack, while cricket dominates sponsorship track")
One brand, many faces: Multiple influencers take off
Rather than one endorser, advertisers today are counting on a number of them to tell their story differently
 "One brand, many faces: Multiple influencers take off")
Women athletes endorsing brands on a par with cricketers
Sania Mirza and Saina Nehwal are getting paid in between Rs 35-50 lakh per brand endorsement which is at par with any top cricket player, except MS Dhoni and Virat Kohli
 "Women athletes endorsing brands on a par with cricketers")
Dhoni versus Kohli: Who stands where in brand endorsements
A look into the current scenario of Dhoni and Virat's endorsements
Proposal to jail celebrity brand ambassadors for misleading ads ridiculous, say brand experts
A formal report on the proposal by a Parliamentary Committee to fine or even jail brand ambassadors in misleading ads is expected soon
 "Proposal to jail celebrity brand ambassadors for misleading ads ridiculous, say brand experts")
