Surf Excel becomes first Indian home care brand to top $1 bn annual sales

With a total sales of Rs 8,200 crore in 2022, Surf Excel also became HUL's first brand to reach the milestone

Hindustan Unilever's detergent brand, Surf Excel, became the first Indian home and personal care brand to cross one billion dollars in annual sales in 2022, a report in the Economic Times (ET) said. With a total sales of Rs 8,200 crore, it also became HUL's first brand to reach the milestone. 

According to Deepak Subramanian, executive director of home care at HUL, this was made possible due to the "premiumisation" of the segment using liquid detergents and fabric conditioners. 

HUL's second largest brand is Brooke Bond with annual sales of Rs 5,000 crore. 

Subramanian added that marketing and innovation had