Brands
Soaring variety in in-flight meals is giving a lift to ready-to-eat brands
Poha to biryani, instant food firms have a full plate as airlines focus on in-flight experience
 "Soaring variety in in-flight meals is giving a lift to ready-to-eat brands")
How brands use the 'for women' gimmick to sell products at a premium
While brand experts count on aspirational value, the undue premium on personal care remains discriminatory
 "How brands use the 'for women' gimmick to sell products at a premium")
Do odd alliances make bad brand flirtations?
There have been brand collaborations in the past that have been really well done
Surf Excel becomes first Indian home care brand to top $1 bn annual sales
With a total sales of Rs 8,200 crore in 2022, Surf Excel also became HUL's first brand to reach the milestone
 "Surf Excel becomes first Indian home care brand to top $1 bn annual sales")
D2C firm Mensa Brands raises Rs 300 crore debt from TradeCred
Direct-to-consumer (D2C) firm Mensa Brands on Tuesday said it has raised Rs 300 crore debt from TradeCred. The funds will be used for new brand acquisitions as well as brand growth, including product development, supply chain integration, and working capital investment, the company said in a statement. "With this additional capital, we will be able to double down on our growth ambition," Mensa Brands Founder & CEO Ananth Narayanan said. At present, Mensa has 25 brands across fashion, home, beauty and FMCG, including Dennis Lingo, Villain, Pebble, and MyFitness. Debt platform TradeCred has over Rs 2,200 crore of assets under management and more than 20,000 active users as of February 2022, the company said. "As part of Mensa's Rs 300 crore financing arrangement, 50 UHNIs (Ultra high-net-worth individuals) collectively participated," it added.
 "D2C firm Mensa Brands raises Rs 300 crore debt from TradeCred")
G.O.A.T Brands acquires lifestyle firm Chumbak for undisclosed amount
D2C brand buys four other brands it didn't name as it seeks expansion
 "G.O.A.T Brands acquires lifestyle firm Chumbak for undisclosed amount")
Air India to get fresh brand identity: CEO Campbell Wilson tells staff
Airline will take some years to attain 'world class heights', he says in year-end note
 "Air India to get fresh brand identity: CEO Campbell Wilson tells staff")
Breaking stereotypes with ads may not be so easy despite big brand backing
Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age
 "Breaking stereotypes with ads may not be so easy despite big brand backing")
 "The Indian Sports Nutrition category is poised for explosive growth")
Offline, online sales soar as shoppers clamour for best Black Friday deals
Retail brands and malls expect sales to grow by as much as 50% this time over the 2019 figures, when Black Friday as a concept began gaining momentum in India
 "Offline, online sales soar as shoppers clamour for best Black Friday deals")
Brands warm up to made-in-China Singles' Day; malls see rise in footfall
Online players like Nykaa, Tata Cliq have also offered discounts on the back of Singles' Day Sale
 "Brands warm up to made-in-China Singles' Day; malls see rise in footfall")
Twitter's big headache: Brand impostors thanks to the $8 verification
Users started creating accounts pretending to be major brands and politicians, fooling users and potentially jeopardizing Twitter's now-shaky reputation with top advertisers
 "Twitter's big headache: Brand impostors thanks to the $8 verification")
Brand Kohli is in top form as the cricketer celebrates his 34th birthday
On Wednesday, the star cricketer became the highest run-scorer in the history of the ICC T20 World Cup, going past Sri Lankan Mahela Jayawardene
 "Brand Kohli is in top form as the cricketer celebrates his 34th birthday")
Starbucks co-founder Zev Siegl spills the beans about building a brand
Starbucks co-founder Zev Siegl, who was on a visit to India to attend Global Investors Meet in Bengaluru, was seen at a restaurant enjoying filter coffee and masala dosa
 "Starbucks co-founder Zev Siegl spills the beans about building a brand")
Reliance Retail to foray into salon business by acquiring Naturals: Report
With this, Reliance Retail will directly compete with Hindustan Unilever's Lakme and other brands like Geetanjali
 "Reliance Retail to foray into salon business by acquiring Naturals: Report")
Zara enters pre-owned clothing biz, offers repair, resale & donation svces
Zara is moving into the business of pre-owned clothing as the Spanish brand starts offering services for repair, resale and donations in the UK
 "Zara enters pre-owned clothing biz, offers repair, resale & donation svces")
Indians not 'sticky', highly likely to switch mobile brands and carriers
As with the mobile brands, Indian users were among the most likely in the world to switch their current mobile network carriers, according to YouGov's 'Loyalty in Telco Report 2022'
 "Indians not 'sticky', highly likely to switch mobile brands and carriers")
 "From the Exemplary to the Exceptional: Meet the Most Preferred Brands")
Tata to triple Zoya stores by 2027 as India's new rich fuel brand expansion
India's expected surge of rich consumers is driving the jewelry unit of Indian conglomerate Tata Group to triple its Zoya-branded stores by 2027
 "Tata to triple Zoya stores by 2027 as India's new rich fuel brand expansion")
Copycat threat to goodwill, trademark of legacy brands increasing
Small businesses violate trademark laws with deceptively similar brand names which not only confuses consumers, but also leads to production of fake goods resulting in huge losses to corporates
 "Copycat threat to goodwill, trademark of legacy brands increasing")
