HUL to sell Annapurna and Captain Cook brands for Rs 60 cr to Singapore co

The two brands had a combined turnover of Rs 127 cr in FY22, less than 1% of HUL's top line

Hindustan Unilever Limited (HUL) has signed an agreement for the sale of its atta and salt business, which it markets under the brands ‘Annapurna’ and ‘Captain Cook', respectively, to Uma Global Foods and Uma Consumer Products for Rs 60.4 crore, the company said in a stock exchange filing and press release on Friday.

Uma Global Foods and Uma Consumer Products are subsidiaries of Reactivate Brands International, a Singapore-headquartered company and an affiliate of CSAW Aqbator (Singapore).

CSAW is focused on buying and scaling up food brands to promote affordable wellness, HUL said in its release.

In FY22, both brands had