What is social commerce?

Social commerce, abbreviated as s-commerce, is the process of buying and selling products and services directly through social media platforms such as Facebook, WhatsApp, Instagram, Pinterest or Twitter.

 

It refers to e-commerce transactions where buyers and sellers have a more direct connection with each other before concluding a purchase, compared to traditional e-commerce where buyers choose by searching or browsing from a digital catalogue.

Furthermore, the social commerce model supports social interaction and user contributions and reduces the cost of overheads, operations and marketing while increasing reach and sales through the reseller network.

 

It signifies the convergence of social networks and e-commerce to