Flipkart's social commerce arm Shopsy hits 100 mn users ahead of timeline

Top exec says about half of Shopsy's customers are new to e-commerce, market is large enough to onboard another 100 million users by next year on Shopsy

Flipkart’s social commerce platform Shopsy, launched in July last year, has crossed 100 million users this year, ahead of its target timeline of end of 2022. This has made it one of the largest such platforms in the country. The Covid-19 pandemic has accelerated the shift to e-commerce, and more consumers are shopping online at a higher frequency on Flipkart’s Shopsy platform.

“We were targeting 100 million users on Shopsy by 2023 and then by the end of this year based on the customer traction.  But now we have already crossed that number,” said Adarsh Menon, senior vice president and