India’s online retail landscape remains on a robust growth trajectory despite transition to offline. In April, May, and June this year, close to 40-60 per cent year-on-year (YoY) growth was observed, according to a report by consulting firm RedSeer.
With a compound annual growth rate of 38 per cent, the market is set for strong gross merchandise value (GMV) growth, and a GMV of Rs 4.9 trillion is expected in calendar year 2022. Additionally, a strong share of tier-2 online shoppers is also expected to further drive this growth.
“Offline retail and recreation activity are back to pre-Covid levels. Yet India’s online