Likes, shares, and comments feel good, but do they drive business results? This webinar tackles the critical challenge of measuring true return on investment from social media activities. We will move beyond vanity metrics to focus on what actually matters: referral traffic, conversion rates, subscription sign-ups, and revenue attribution. Learn how to connect your social media efforts directly to business outcomes.
Our panel includes social media analytics experts and marketing leaders who have built data-driven social strategies for major media brands. They will share specific frameworks for setting up proper tracking, using UTM parameters, integrating with Google Analytics, and creating dashboards that executives actually care about. We will also discuss how to attribute conversions across multiple touchpoints and calculate the true cost per acquisition from social channels.
If you are tired of reporting "engagement" without being able to prove business impact, this webinar will transform your approach to social media measurement. Leave with tracking templates, dashboard examples, and an attribution framework.
MoreSeventy-six percent of consumers want to buy more sustainable chocolate or cocoa-based products but are unsure how—yet price remains a major barrier. In response to tightened cocoa supplies and price volatility, Cargill is spotlighting NextCoa—a resource-reliable confectionery alternative designed for more sustainable indulgence. Made from gently roasted grape and sunflower seeds, the ingredient can be used in various traditionally cocoa-based applications.
Cargill experts will discuss how brands can manage cocoa costs, lower environmental impact, and still deliver consumer delight. NextCoa can reduce carbon footprint by up to 67% compared to chocolate, cut land-related impacts by 90%, and consume 95% less water—figures based on independently panel-reviewed Life Cycle Assessments
For food industry professionals, brand managers, and sustainability leads, this webinar provides a preview of the next generation of indulgent ingredients.
MoreThe benefits of high-quality requirements definition and management on project budget, schedule, risk, and success are dramatic. This Blueprint webinar, featuring CEO David Nyland, demonstrates how requirements definition and management software can provide an immediate and high-impact performance improvement to the software delivery process. Many Blueprint customers have concluded that the result is a "change in the economics of software development"—it's important that others benefit from their experience.
Many teams struggle to let go of their waterfall, silo mentality when they first transition to agile ways-of-working . In particular, they shy away from collaboratively working on the definition, evolution, and implementation of their backlog items. This session addresses these challenges head-on, providing a framework for seamless collaboration between business and IT.
For business and IT executives responsible for driving new efficiencies in application software delivery, this session provides the business case and implementation roadmap for requirements-driven development.
MoreJoin us for an insightful webinar on how businesses can adapt and thrive in the rapidly evolving digital landscape of 2026. This session will explore emerging technologies, shifting consumer behaviors, and strategic frameworks that organizations can adopt to stay competitive.
Industry experts will share practical insights, real-world examples, and proven approaches to help you navigate digital transformation effectively. Whether you're a business leader, tech professional, or entrepreneur, this webinar will equip you with actionable strategies to drive growth and innovation.
MoreIn today’s fast-changing business environment, staying ahead requires innovation, agility, and a clear understanding of market shifts. This webinar brings together industry experts to discuss how businesses can leverage AI, data, and strategic planning to unlock new growth opportunities.
Learn how leading organizations are adapting to disruption, improving efficiency, and building future-ready models that drive sustainable success. Gain practical insights and actionable strategies that you can apply to your own business journey.
MoreAs artificial intelligence and data analytics reshape the business landscape, leaders must rethink how decisions are made and executed. This webinar explores how organizations can harness AI and data-driven insights to build smarter, faster, and more resilient strategies.
Join industry experts as they break down real-world applications, key challenges, and practical approaches to integrating AI into core business functions. Whether you're looking to enhance efficiency, improve customer experiences, or drive innovation, this session will provide actionable insights to help you lead with confidence in 2026.
MoreThe wellness industry has exploded, but so has consumer confusion. How can brands help customers navigate the tension between wanting to be healthy and wanting to enjoy life's pleasures? This webinar explores the "both/and" approach to consumer marketing – acknowledging that people don't want to choose between a green smoothie and a decadent dessert .
Drawing on recent consumer research, our speakers will reveal how 67% of consumers regularly eat healthy snacks with reduced sugar or sodium, while simultaneously seeking indulgent treats for emotional satisfaction . We'll explore successful brand campaigns that have embraced this duality, from limited-edition collaborations (like Coca-Cola x OREO) to product lines that offer "better-for-you" versions of classic indulgences .
Join us to learn how to position your products or content to speak to the whole consumer – not just their aspirational health goals, but their very real desire for pleasure, comfort, and joy. Leave with messaging frameworks and campaign ideas that embrace the complexity of modern consumer behavior.
MoreThe wellness industry has exploded, but so has consumer confusion. How can brands help customers navigate the tension between wanting to be healthy and wanting to enjoy life's pleasures? This webinar explores the "both/and" approach to consumer marketing – acknowledging that people don't want to choose between a green smoothie and a decadent dessert .
Drawing on recent consumer research, our speakers will reveal how 67% of consumers regularly eat healthy snacks with reduced sugar or sodium, while simultaneously seeking indulgent treats for emotional satisfaction . We'll explore successful brand campaigns that have embraced this duality, from limited-edition collaborations (like Coca-Cola x OREO) to product lines that offer "better-for-you" versions of classic indulgences .
Join us to learn how to position your products or content to speak to the whole consumer – not just their aspirational health goals, but their very real desire for pleasure, comfort, and joy. Leave with messaging frameworks and campaign ideas that embrace the complexity of modern consumer behavior.
MoreConsumers are caught in a delicious dilemma: they crave indulgence but don't want the guilt that traditionally comes with it. This webinar explores the rise of "healthy indulgence" – a trend where consumers increasingly seek products that deliver on both taste and nutrition without compromise. According to recent industry research, 75% of consumers still view carbonated soft drinks as a treat, while simultaneously seeking snacks that provide energy, protein, and fullness .
Our expert panel, featuring food industry analysts and brand strategists, will unpack the four key motivations driving snacking behavior: nourishment, optimization, pleasure, and distraction. We'll explore how successful brands are bridging the gap between indulgence and wellness by reformulating products with plant-based sweeteners, reducing sugar without sacrificing taste, and creating premium-quality offerings that satisfy both emotional and nutritional needs .
Join us to discover how your brand can capitalize on the "Rule Rebellion" trend – where consumers are embracing their imperfections and allowing themselves to indulge without guilt. Learn actionable strategies for product development, messaging, and positioning that speak to the modern consumer's desire for balance.
MoreThe holiday season is the ultimate test of the indulgence vs. wellness balance. This timely webinar explores how brands can support consumers through the festive period without promoting guilt or encouraging overindulgence. We'll discuss strategies for holiday marketing that acknowledges the reality of celebration while offering practical tools for moderation .
Our panel includes nutritionists, brand strategists, and consumer psychologists who specialize in seasonal marketing. Topics include: restructuring the conversation around "cheat days" and "guilt," creating holiday campaigns that emphasize joy over excess, and developing product lines that offer lighter options without sacrificing festive spirit. We'll also explore post-holiday strategies for retention and re-engagement
Whether you're in food & beverage, hospitality, wellness, or retail, this session will help you navigate the holiday season with messaging that resonates and products that delight – without the January regret.
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