1234567890 QA2026 AI_Testing_v2 Webinar001MoreSeventy-six percent of consumers want to buy more sustainable chocolate or cocoa-based products but are unsure how—yet price remains a major barrier. In response to tightened cocoa supplies and price volatility, Cargill is spotlighting NextCoa—a resource-reliable confectionery alternative designed for more sustainable indulgence. Made from gently roasted grape and sunflower seeds, the ingredient can be used in various traditionally cocoa-based applications.
Cargill experts will discuss how brands can manage cocoa costs, lower environmental impact, and still deliver consumer delight. NextCoa can reduce carbon footprint by up to 67% compared to chocolate, cut land-related impacts by 90%, and consume 95% less water—figures based on independently panel-reviewed Life Cycle Assessments
For food industry professionals, brand managers, and sustainability leads, this webinar provides a preview of the next generation of indulgent ingredients.
MoreIn today’s fast-changing business environment, staying ahead requires innovation, agility, and a clear understanding of market shifts. This webinar brings together industry experts to discuss how businesses can leverage AI, data, and strategic planning to unlock new growth opportunities.
Learn how leading organizations are adapting to disruption, improving efficiency, and building future-ready models that drive sustainable success. Gain practical insights and actionable strategies that you can apply to your own business journey.
MoreThe wellness industry has exploded, but so has consumer confusion. How can brands help customers navigate the tension between wanting to be healthy and wanting to enjoy life's pleasures? This webinar explores the "both/and" approach to consumer marketing – acknowledging that people don't want to choose between a green smoothie and a decadent dessert .
Drawing on recent consumer research, our speakers will reveal how 67% of consumers regularly eat healthy snacks with reduced sugar or sodium, while simultaneously seeking indulgent treats for emotional satisfaction . We'll explore successful brand campaigns that have embraced this duality, from limited-edition collaborations (like Coca-Cola x OREO) to product lines that offer "better-for-you" versions of classic indulgences .
Join us to learn how to position your products or content to speak to the whole consumer – not just their aspirational health goals, but their very real desire for pleasure, comfort, and joy. Leave with messaging frameworks and campaign ideas that embrace the complexity of modern consumer behavior.
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