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Upcoming Webinars

Social Media ROI: Measuring What Actually Matters for Media Brands

Likes, shares, and comments feel good, but do they drive business results? This webinar tackles the critical challenge of measuring true return on investment from social media activities. We will move beyond vanity metrics to focus on what actually matters: referral traffic, conversion rates, subscription sign-ups, and revenue attribution. Learn how to connect your social media efforts directly to business outcomes.

Our panel includes social media analytics experts and marketing leaders who have built data-driven social strategies for major media brands. They will share specific frameworks for setting up proper tracking, using UTM parameters, integrating with Google Analytics, and creating dashboards that executives actually care about. We will also discuss how to attribute conversions across multiple touchpoints and calculate the true cost per acquisition from social channels.

If you are tired of reporting "engagement" without being able to prove business impact, this webinar will transform your approach to social media measurement. Leave with tracking templates, dashboard examples, and an attribution framework.

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Social Media ROI: Measuring What Actually Matters for Media Brands

Panelists

Anurag Sharma

Assistant Manager

Namrata Shinde

Lead SDET

Moderated by
Ganesh Shinde

Tech Lead

24 Apr 2026

04:00 PM IST · 500 mins

Past Webinars

Mastering Personal Finance: Smart Investing Strategies for 2026

Webinar to learn practical strategies for managing your personal finances and building long-term wealth. Our expert speakers will cover topics such as budgeting, tax planning, mutual fund investments, stock market basics, and risk management. Whether you are a beginner or an experienced investor, this session will help you make informed financial decisions and achieve your financial goals with confidence.More
Webinar Ended22 Apr 2026    11:30 AM IST
Mastering Personal Finance: Smart Investing Strategies for 2026

Panelists

Anurag Sharma

Assistant Manager

Martand Mishra

Russia expert at the University of Strategic Studies

Moderated by
David Thompson

Tech Lead

22 Apr 2026

11:30 AM IST · 60 mins

The Future of Digital News: Subscription Models That Work

The news industry has undergone a seismic shift from ad-based revenue to reader-funded models. This webinar explores how leading publications like The New York Times, The Guardian, and The Wall Street Journal have successfully transitioned to subscription-first strategies. We will analyze the key tactics behind their success, including metered paywalls, dynamic pricing, and personalized offers that reduce churn.

Beyond the big players, we will also examine how smaller, niche publications are building loyal paying communities without massive marketing budgets. Topics include email newsletter strategies, membership tiers, and the psychology of converting casual readers into annual subscribers. Our panel features a former subscription growth lead from a major news brand and a founder of a successful independent media outlet.

Join us to learn actionable frameworks for growing recurring revenue, reducing cancellation rates, and building a sustainable digital news business. Whether you are launching a new publication or transforming an existing one, this session will provide a clear roadmap for subscription success.

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Webinar Ended20 Apr 2026    01:45 PM IST
The Future of Digital News: Subscription Models That Work

Panelists

Ruth David

Manager

Anurag Sharma

Assistant Manager

Moderated by
Ganesh Shinde

Tech Lead

20 Apr 2026

01:45 PM IST · 70 mins

Entertainment in the Algorithm Era: How Netflix, Spotify & TikTok Decide What You Watch

Behind every recommendation you see on Netflix, Spotify, or TikTok lies a sophisticated algorithm designed to maximize user engagement. This webinar pulls back the curtain on how entertainment giants use artificial intelligence and machine learning to personalize content discovery, influence viewing habits, and even greenlight new productions. We will explore the data points that matter most—completion rates, skip patterns, and affinity scores—and how they shape the content you consume.

The session will also examine the broader implications of algorithm-driven entertainment. How does algorithmic curation affect creative diversity? What happens when platforms prioritize "safe" content that performs predictably? We will discuss the tension between data-informed decisions and creative risk-taking, featuring insights from former platform data scientists and entertainment strategists.

Whether you are a content creator, media executive, or industry analyst, understanding how algorithms shape entertainment is essential for navigating today's media landscape. Leave this webinar equipped with practical knowledge to optimize your content for algorithmic success without sacrificing creative vision.

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Webinar Ended19 Apr 2026    08:45 PM IST
Entertainment in the Algorithm Era: How Netflix, Spotify & TikTok Decide What You Watch

Panelists

Ruth David

Manager

Moderated by
Shivani Singh

Tech Lead

Monetary policy review: Reading the fineprint

The Reserve Bank of India has kept the repo rate unchanged at 5.25 per cent and retained its neutral stance, signalling caution as it weighs inflation risks, growth concerns and global uncertainty. The decision comes at a time when the central bank has raised its inflation forecast for FY27 to 4.6 per cent from 4 per cent earlier, while projecting GDP growth at 6.9 per cent for the current financial year. RBI Governor Sanjay Malhotra has also flagged risks from West Asia tensions, supply-chain disruptions, financial-market volatility and weather-related shocks.
 
In this webinar, Ankur Bhardwaj will speak with Business Standard's Editorial Director A K Bhattacharya to unpack what the policy decision really means beyond the headline. Why has the RBI chosen to hold rates for a second straight review after substantial cuts since February 2025? What does the unchanged stance suggest about the central bank’s comfort on inflation? And how should borrowers, savers, businesses and markets read the fine print on growth, liquidity and risk?
 
The discussion will decode the RBI’s message, the policy trade-offs ahead, and what to watch next in India’s monetary policy path.

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Webinar Ended09 Apr 2026    02:53 PM IST
Monetary policy review: Reading the fineprint

Panelists

A K Bhattacharya

Editorial Director

Moderated by
Ankur Bhardwaj

Web Editor

09 Apr 2026

02:53 PM IST · 60 mins

Operation Absolute Resolve and the Future of Venezuela

Operation Absolute Resolve, which resulted in the capture of Nicolás Maduro. The webinar brings together defense analysts, energy experts, and diplomats to discuss the transition of power to Acting President Delcy Rodríguez, the lifting of US sanctions, and the roadmap for stabilizing the world’s largest oil reserves under a US-aligned framework.

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Webinar Ended09 Apr 2026    11:00 AM IST
Operation Absolute Resolve and the Future of Venezuela

Panelists

George Chowdhury

Senior Robotics Analyst

Moderated by
David Chen

Assistant Manager

09 Apr 2026

11:00 AM IST · 5 mins

High-Converting Webinar Title Formulas

Effective webinar titles should be concise (6–13 words), action-oriented, and promise clear value to the audience, such as solving a specific problem or teaching a new skill. Use numbers, lists, and curiosity-driven phrasesMore
Webinar Ended06 Apr 2026    05:30 PM IST
High-Converting Webinar Title Formulas

Panelists

Martand Mishra

Russia expert at the University of Strategic Studies

Moderated by
Dr. Julian Rios

Head of Research

06 Apr 2026

05:30 PM IST · 40 mins

Zero-Touch Onboarding: How to Activate Users Without Sales Calls

SaaS companies waste millions chasing unqualified demos. This webinar flips the script by teaching product-led growth (PLG) strategies that convert free users into paying customers without a single sales conversation. We'll walk through onboarding flows from Slack, Canva, and Calendly—decoding exactly how they use in-app triggers, milestone emails, and feature gating to drive activation rates above 60%. You'll learn how to identify your "Aha! Moment" and build a tracking system that measures progress toward it.

The session includes a workshop where you'll map your own user journey and pinpoint the top three friction points causing drop-offs. We'll also share a no-code playbook for setting up automated email sequences that re-engage inactive users based on behavior, not guesswork. By the end, you'll have a 30-day activation roadmap and a dashboard template for tracking time-to-value (TTV).

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Webinar Ended06 Apr 2026    05:30 PM IST
Zero-Touch Onboarding: How to Activate Users Without Sales Calls

Panelists

Ruth David

Manager

Moderated by
Dr. Julian Rios

Head of Research

06 Apr 2026

05:30 PM IST · 70 mins

Mental Health Matters: Managing Stress in Daily Life

Mental Health Matters: Managing Stress in Daily LifeMore
Webinar Ended06 Apr 2026    04:30 PM IST
Mental Health Matters: Managing Stress in Daily Life

Panelists

Elena Vance

Director of AI Integrity

Moderated by
Namita Thapar

Executive Director of Emcure Pharmaceuticals.

06 Apr 2026

04:30 PM IST · 15 mins

Is Dubai’s luxury boom war-proof?

In a world shaped by conflict and caution, Dubai’s luxury appeal faces a moment of scrutiny. As geopolitical tensions reshape global travel, investment and lifestyle choices, we examine whether Dubai’s appeal as a safe haven for high-net-worth Indians endures. From prime real estate and wealth migration trends to the rise of Indian art collectors in the emirate, we explore what is driving confidence, and what could challenge it. Is Dubai resilient and insulated,  or could this signal a shift in its allure? Join industry leaders and experts for a nuanced conversation on risk, opportunity and the future of luxury in one of the world’s most sought-after destinations.
 
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Webinar Ended02 Apr 2026    02:00 PM IST
Is Dubai’s luxury boom war-proof?

Panelists

Akshara Srivastava

Senior Correspondent

Deepak Patel

Business Standard

Moderated by
Veenu Sandhu

Senior Assistant Editor

02 Apr 2026

02:00 PM IST · 60 mins