Festival Shopping: The Great Online Sale
It was more than a decade ago when Flipkart made online festival sales a mega event with its first Big Billion Day offers. Amazon followed with its Great Indian Festival. The photograph of Jeff Bezos, founder of Amazon, flashing a billion dollar note, symbolic of the company's India investment then, from a truck had gone viral then. Now, the online sales during the festival season are not restricted to just the flagship events of the major e-commerce firms. It's the season to cash in on for small and big businesses alike.
How does the 2026 festival look like? Will records be made in how much was bought and sold? And what does the trend mean for the economy on the whole? The 24th episode of Business Standard Dialogue will answer all those questions.