Rasna

Rasna founder Areez Khambatta passes away at 85 due to cardiac arrest

He created affordable soft drink packs of Rasna in the 1970s as an alternative to soft drink products sold at high costs

Rasna founder Areez Khambatta suffers cardiac arrest, dies in Ahmedabad

Areez Pirojshaw Khambatta, the founding chairman of the popular drink Rasna, passed away in Ahmedabad due to a cardiac arrest, the company said on Monday. The 85-year-old industrialist, who was suffering from a prolonged illness, passed away on November 19. He is survived by his wife Persis, and children Piruz, Delna, and Ruzan, his daughter-in-law Binaisha, and grandkids Arzeen, Arzad, Avan, Areez, Firoza and Arnavaz. Decades back, his father Phiroja Khambatta started a modest business which Areez took to being the largest concentrate manufacturer in the world, with a presence in over 60 countries. He created affordable soft drink packs of Rasna in the 1970s as an alternative to soft drink products sold at high costs. It is sold at 1.8 million retail outlets in the country. Rasna, which is now the world's largest gentle drink focus producer, still enjoys a high recall and the brand's "I love you Rasna" campaign of the 80s and 90s still resonates in the minds of people. A pack of

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Rasna forays into sweet snacks segment, launches Rasna Vitos

Rasna has new production facility at Chittoor, Andhra Pradesh, strengthening its production

Rasna enters sweet snacks segment with Vitos launch

Manufacturers of instant fruit based concentrate Rasna has forayed into make sweet snacks segment with the launch of Rasna Vitos. The company also said it is looking to launch ethnic products specifically for European and US markets to boost exports.Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said that the company is looking to launching ethnic products specifically for European and US markets as part of its export push. Theses products includes jal jeera and varieties of pickles of local taste. The company, which claims 80 per cent market share in powdered soft drinks segment, now exports to 53 countries in 5 continents.The company will also looking to enter the uncovered areas of African countries such as East Africa.For African countries, the company is in talks with local governments to participate in the subsidized or free food supply programmes of the many of the African governments, including Cuba.In Americas, the company would be further looking at Latin America and ...

Rasna's health trump card

The company takes a fresh shot at portfolio expansion with the launch of a baked sweet snack Vitos