Page 3 - Marketing

Bewakoof eyes Rs 1,000 cr revenue in 2 yrs, expands into beauty segment

Bewakoof expects its revenues to touch Rs 1,000 crore in the next two years as it adds new product categories and strengthens its retail presence across various digital platforms.

Paytm cut marketing spend more than the competition: Bernstein report

The report adds that NPCI's recent norm that limits digital payment apps' share in the overall volume of transactions on the UPI at 30% would impact PhonePe and Google Pay more than Paytm

Cristiano Ronaldo's Coke snub kicks off meme fest; brands seize the moment

Fevicol, Zomato, ITC, Parle, Paytm and Amul all reacted quickly to Ronaldo's press conference stunt in what has come to be called 'moment marketing'

'Brand dissidence': Ronaldo eschewing Coca-Cola has a lesson for companies

In taking on Coke, Ronaldo may have unintentionally set a precedent for other players

Inside the mind of the marketer and the host of The ABM Conversations Podcast: Yaagneshwaran Ganesh

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In bad taste

What appears smart may not necessarily be sensitive. A tweet by Burger King UK on International Women's Day touched a raw nerve. It employed language that is usually characterised as misogynist

Zohnerism & the art of selective communication

Zohnerism is today driving our daily consumption of news and shaping our understanding of most issues

Eyes and ears of marketing

Media experts point out various flaws in the BARC television rating system. But what they don't point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation

Appointment viewing will live on

Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth

How to leverage the synergy between thought leadership content and brand voice

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The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

A practitioner's guide to marketing

Book review of Pragmarketism: Pragmatic Marketing Insights For Winning Indian Consumers

5 Tips by Rahul Kumar Pandey to Start a Successful Influencer Marketing Agency

Rahul Kumar Pandey is an engineer turned digital entrepreneur who is also the founder of FNF MEDIA- An Influencer Marketing Venture in Patna.

FB, Coursera to launch social media marketing professional certificate

Facebook has partnered with online learning platform Coursera to help learners of all backgrounds enter the growing field of social media marketing

Tech marketing: Time for renewal?

Tech marketing can get out of the MarCom maze if it can start championing buyer behaviour research, innovation and experimentation

Marketing expert Krishan Premnarayen gets AAAI Lifetime Achievement Award

Premnarayen, who became the youngest president of AAAI in 1988, had played a key role in its rise to prominence and its tie-ups with I&B Ministry, Doordarshan and All India Radio

Big brands tip the scales, grow faster and bigger than regional ones

National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?

The rise and rise of the attention economy

Advertising, as a business, has always been about attention

Changes in consumer behaviour to drive brands to rethink positioning norms

The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and premium brands

Soothsaying for trades

Nurses will see an increase in pay. Covid-19 has no cure and is essentially treated by nursing. The nurse is as important here as, and possibly more important than, the doctor