Page 4 - Marketing

Funskool resets the playground, targets millennial parents with new brands

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

Ronnie Screwvala-backed start-up upGrad lines up big plans for 2020

Of the Rs 175-crore, Rs 100 crore will be spent on the offline medium and Rs 75 crore on digital in a sustained campaign spaced throughout the year, said Screwvala

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Goal-setting startup Ally raises $15 mn in Tiger Global-led funding round

Ally's product is based on the objectives and key results framework, an operating model for running agile businesses

Emotional bond with consumers

Companies can't forget the relationship factor in marketing

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era - or the beginning of a hype cycle

Roles within marketing firms are changing with growing adoption of AI

According to Pegasystems Inc, despite these changing trends, old-style marketing won't lose its relevance

Marketing turning cross-functional as customers seek personalised service

Marketing is increasingly turning cross-functional as customers seek seamless and personalised service from brands

Marketers are required to be more Sisyphus than The Vitruvian Man

Marketing is ultimately about people and relationships and these are unpredictable and messy

Why centre-brain marketing is the key

Marketers must tap strategy, technology, processes and people using data for creativity

When marketing in one country backfires abroad

In a hyper-connected world, there's no such thing as a local PR strategy

Fusing analytics and engagement is key to contextualising: Anand Jain

Jain, who is the co-founder of CleverTap, adds that it is important that one understands the user

Automation can transform sales

Marketing needs to play a bigger role in harnessing data and using it to drive customers through their purchase life cycle

Marketing to young audiences

To build a brand for the youth, content creators and marketers must first learn to listen