Gen Z

Study shows online 'personal brands' are key to job success for Gen Z

Generation Z, people born between 1997-2012, perceive online "personal brands" as a crucial tool to gain more advantage in job markets, new research reveals

Gen Z and millennials: Reshaping the future of the Indian workforce

Massive fresher hiring the past few years has pushed share of Gen Z to 18-20% and Millennials to 68-70% of total tech industry employee base in FY22

61% of workforce comfortable sharing pay details with family member: Report

Your salary slip may be a confidential document but a report has revealed that 61 per cent Gen Z professionals are more comfortable sharing their pay details with a family member. While 61 per cent Gen Z are comfortable sharing their pay details with a family member, 23 per cent professionals of this generation are ready to share the details with their close friends, according to LinkedIn 'Workforce Confidence Index'. LinkedIn Workforce Confidence Index is based on responses of 4,684 professionals, from June 4-September 9, 2022, in the country. The report further revealed that around 72 per cent of Gen Z and 64 per cent of millennials in India are comfortable sharing their pay information with family members, while 43 per cent of Gen Z and 30 per cent of millennials are also willing to confide in their close friends. It also finds that Gen Z professionals are most likely to share their pay information with co-workers they trust (23 per cent), distantly followed by millennials (16 p

Why Gen Z considers the full stop rude

Correctly punctuated messages are being interpreted by younger generations quite differently. The message is all that is relevant to them. Anything additional can change its interpretation

To hustle or not: Everything you need to know about 'Quiet quitting'

Quiet quitting is defined as performing only the jobs that are assigned to an employee by the employer and not going above and beyond the job description

Zomato, Nykaa, Nestle, Dabur: Jefferies bets big on Gen Z boom in India

Jefferies expects Gen Z's income to increase 5x as they enter the workplace and are set to surpass Millennials by the end of the decade

74% of Indian workers back more flexible work options: MS Work Trend Index

Nearly 73% of business decision makers are considering redesigning physical spaces to better accommodate hybrid work environments

More millennials, Gen Zs want to travel than buy home, start family: Report

Millennials and Gen Zs are not satisfied with their lives, their financial situations, their jobs, government and business leaders, social media, or the way their data is used, a Deloitte report says

Tapping into Gen Z sentiments

Marketers must understand how aware this generation is of its unlimited options