Zomato, Nykaa, Nestle, Dabur: Jefferies bets big on Gen Z boom in India

Jefferies expects Gen Z's income to increase 5x as they enter the workplace and are set to surpass Millennials by the end of the decade

Jefferies is betting big globally on spending by Gen Z over the next few years and expects India to lead this spending boom. Among listed players back home, Zomato, Nykaa, Nestle, Britannia, Devyani International Jubilant Foodworks and Dabur are some of the companies that Jefferies says will benefit most from this spending surge.

Gen Z – those born between 1997 and 2012 – Jefferies said, represent over 25 per cent of the global population now, and will make up 30 per cent of the workforce by 2025. Between now and 2030, Jefferies expects their income to increase 5x as they