Page 3 - Digital Marketing

Appointment viewing will live on

Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth

Privacy battle

Apple's new update will affect Facebook's revenue

UK creates new digital regulator to impose code of conduct on tech giants

Global tech giants will be subject to a new regime under the UK's Digital Markets Unit to give people more choice and control over their data

The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

FMCGs, retailers continue to forge direct consumer link as lockdown eases

Retailers continue to innovate on last-mile delivery; FMCGs focus on digital channel

Sykes sets up centre in Hyderabad, to hire 150 people by year-end

Digital marketing and customer service firm Sykes on Monday said it has opened a new facility in Hyderabad - its third in the city - and will hire about 150 people for the centre by the year-end

Aryan Shrivastav - Every difficulty is an opportunity to learn

"Suffering is a way of life, to test how capable you are of standing in a harsh position. No situation can crush you when you have the will to face it. "

Yash Agarwal: The Highest Paid Digital Marketing Expert Of Uttar Pradesh

Mr.Yash has crossed all the hurdles and emerged as a successful self-made Digital Marketer

Google getting serious about competing with Amazon in online shopping

As the coronavirus pandemic continues, the push to create an online shopping marketplace to compete with Amazon has taken on new urgency as consumers are avoiding stores

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

Covid-19 impact: Reliance Brands pushes direct sales to boost business

Through a blend of online events, video-guided tours and parties, and digital catalogues called "flipbooks", the company's sales have awakened after the easing of the lockdown.

Lines between online, offline blur as brands redraw engagement map

Brands need new customer touch points, efficient channels of communication and delivery and new ways to stay relevant

Covid-19 impact on sectors: Consumption story hits the slow lane

The Rs 20-trillion stimulus package announced by the prime minister on Tuesday evening should help improve the fortunes of India Inc and these sectors

How lockdown in pushing brands to redraw the customer engagement maps

On-demand consumption of online videos with increased watch-time is changing the way brands interact with customers, but do they really know their audience?

Social media platforms offer new rules to brands for online advertising

Twitter, Facebook, LinkedIn ask brands to mind the tone and pitch while keeping their ads simple, factual and humane

As brands look to shed millennial track, ad strategy to go for an overhaul

Advertisers need a new script when the economy kicks back into a new normal; family, health and affordability will dominate the narrative say marketers

Cognizant to acquire US-based digital marketing consultancy firm Lev

The acquisition will further expand Cognizant's Salesforce practice and is expected to close in the first quarter of 2020

Digital is the new blockbuster in B'town, studios shift to online marketing

An array of sophisticated tools and tactics powers the online show business as studios seek maximum bang for every buck spent

Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

Businesses face digital ceiling in transformation: Infosys study at WEF

Digital marketing is a particularly strong capability for Indian companies, according to the new global study by Infosys Knowledge Institute