Page 4 - Digital Marketing
iQuippo first Indian firm to digitise co-lending programmes of banks, NBFCs
The customer will also benefit from single window access to multiple financiers, simple documentation and hassle-free application
 "iQuippo first Indian firm to digitise co-lending programmes of banks, NBFCs")
How the digital media has changed the very fabric of marketing industry
Thanks to technology, the gap between the brand and consumer was bridged
 "How the digital media has changed the very fabric of marketing industry")
Digital videos draw viewers in, but advertisers wary about real reach
Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems
 "Digital videos draw viewers in, but advertisers wary about real reach")
Social media takes a toll on brand trust in Indian market, finds IPG study
Consumers are pushing brands to reinvent themselves, seeking more information and access as trust takes a hit, finds an IPG study
 "Social media takes a toll on brand trust in Indian market, finds IPG study")
Stepping out of the comfort zone
The evolution of digital marketing has brought new mandates to the executive roles
 "Stepping out of the comfort zone")
How businesses are converting data to actual customer engagement
Customer engagement isn't always about what she browses. Just because one has looked up an article about stress relief doesn't mean she'd appreciate ads for private massage sessions
 "How businesses are converting data to actual customer engagement")
Data Tracker: Marketing is set to get more automated in 2018, says report
The corporate sector needs to understand many avatars of customers to be able to ride the trends in marketing technology in 2018
 "Data Tracker: Marketing is set to get more automated in 2018, says report")
Unilever, P&G, other companies prepare plan to use digital space
Challenge for advertisers is to get brands to talk to consumers in a consistent voice across media
 "Unilever, P&G, other companies prepare plan to use digital space")
Digital media marketing budgets rising sharply
Industry seems to be back on track after experiencing a brief dip in sales due to demonetisation
 "Digital media marketing budgets rising sharply")
Trending in 2017: Digital marketing
This year will see greater focus on mobile user experience and regional content
87% brands prefer digital marketing: Report
Report noted that about 10% of brands surveyed spend more than rupees one crore annually on digital marketing
 "87% brands prefer digital marketing: Report")
Caution: Diversion ahead
The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers
 "Caution: Diversion ahead")
The mobile is the message
Mobile will be the Job No. 1 for marketers who don't want to be left behind
 "The mobile is the message")
