Brand Ambassadors

With new tagline, Pepsi ropes in Ranveer Singh as its new brand ambassador

Cola brand looking to add female brand ambassador

Puma names Anushka Sharma brand ambassador, aims to boost women's business

She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections

Best of BS Opinion: Another lotus blooms, a fresh beginning and more

Here are the best of Business Standard's opinion pieces for today

Brand ambassadors: An illusory fascination

Byju's appointment of Messi is a good example of the illusory fascination that companies harbour for celebrity endorsements

Byju's ropes in Messi as global brand ambassador for its social initiative

Earlier this year, edtech giant Byju's became the official sponsor of the FIFA World Cup 2022 in Qatar

Lupin signs Mary Kom as brand ambassador for its Shakti campaign

Homegrown pharma major Lupin Ltd on Monday said it has signed six-time world boxing champion and Olympics bronze medallist Mary Kom as brand ambassador for its Shakti campaign

For Brand Virat Kohli to rule, Batsman Kohli must score and emerge strong

Kohli, who is associated with brands such as Vivo, Puma, Uber India, to name a few, had in 2020 emerged as the most valuable celebrity in the country for a fourth straight year

Shraddha Kapoor named MyGlamm brand ambassador, also invests in the firm

Quantum of investment not revealed; Founded in 2017, MyGlamm offers a range of over 600 cruelty-free products across makeup, skincare and personal care

IPL ad recall value ranking: Dhoni or Virat Kohli? Celeb list in pictures

Ranveer and Dhoni appeared to have done equally well in the annual IPL ad recall research conducted ten days after the start of the cricketing league this year

Glenmark Pharma signs Rohit Sharma as brand ambassador for Candid Powder

Drug major Glenmark Pharma on Friday said it has signed cricketer Rohit Sharma as brand ambassador for its product Candid Powder.

Levi's ropes in Deepika Padukone as global brand ambassador

Premium denim brand Levi's on Wednesday said it has roped in Bollywood actor Deepika Padukone as its new global brand ambassador. "With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi's is taking the next step in its journey. "Levi's is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone," Levi's said in a statement. As per Levi's the move to rope in Padukone highlights the brand's increasing focus on the women's category. Sanjeev Mohanty, Managing Director- South Asia & MENA - Levi's said Deepika's personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. "With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women's category," he said. Padukone .

Teen sensation Shafali Verma roped in as brand ambassador by PepsiCo

Shafali is hailed as one of the promising talents to watch out for in women's cricket

Chefs at the endorsement table

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow

Is penalising brand ambassadors a fair move?

Experts say it is unfair to impose hefty fines on celebrity endorsers who are not responsible for the brand and marketing strategy

Trouble in celeb land

The call to make brand ambassadors accountable has spooked them