Page 4 - Birla Corporation

Birla Corp plans to replace cement brands Samrat and Chetak with Perfect

The company positions Perfect as its new flagship, looks to build a unified national corporate identity and premium appeal for its products

Birla Corporation plans future growth on pillars of cement business

Birla Corp has taken this brand of premium cement that was hitherto confined to central India (namely Madhya Pradesh), to all markets where it operates

Birla Corp plans maiden national roll out of premium brand Perfect

Sixteen months after it acquired Reliance Cement Company (RCC) marking its foray into the premium category, Birla Corporation, the acquirer, is now planning to take the premium cement brand, Perfect, across the country except south India. This brand, originally made by RCC, landed up in its kitty as part of the takeover deal.This will mark the company's first ever rollout of a cement brand across the nation.The Perfect brand of cement, which is manufactured from RCC's Maihar plant in Madhya Pradesh, is currently confined to central and minor parts of east India. However, in the third quarter of the current fiscal year, this brand, which underwent a packaging renovation, contributed atleast Rs. 2.3 billion to the company's consolidated turnover of Rs. 13.89 billion.The two other premium brands - Unique and Ultimate, confined to West Bengal, Bihar and Uttar Pradesh - accounted for another Rs. 1.16 billion of the total quarterly sales.As per a senior company official, the Maihar plant ...

Birla Corp registers volume growth 22%, consolidates position in UP, MP

The operations recorded all-round improvement in the performance of the Company in a challenging environment, with abnormal pressure on costs and prices in the North markets

Birla Corp plans new Rs 2,400-crore cement unit

Targeting to increase its cement production capacity from the current 15.5 million tonne per annum (mtpa) to nearly 20 mtpa within the next five years, Birla Corporation is planning a 4 mtpa greenfield project in Mukutban in Maharashtra which will help meet the targeted production.The company has already acquired the land for the new project and is expected to pump in Rs. 2,400 crore to build the new plant. "This plant will be built in phases and will be funded from both internal accruals as well as debt", the company's chairman Harsh V. Lodha said on the sidelines of its annual general meeting here.Lodha is focussing ramping up production in the western-central parts of the country as he expects future demand of cement to come in from this quarter of the country. Although currently the eastern region has seen the highest surge in cement demand and many players like JSW Cement, Emami Cement, Shree Cement and others already setting up greenfield capacity or in the construction stage, ..

Birla Corp rides high on low petcoke price

Petcoke prices surged to $77 a tonne in August from $45 a tonne in January

Birla Corporation completes acquisition of Reliance Infra's cement business

It has acquired 100% equity shares of Reliance Cement Company Private Ltd

Birla Corporation posts 278% jump in Q4 profit

Its turnover, in the period under review, rose by 16.6% at Rs 893 cr

Birla Corp shareholders raise concerns over Reliance Cement takeover

Chairman Harsh Lodha justified the takeover as a "long-term bargain" that would help Birla Corp emerge as a strong national player

Birla Corporation Q4 net profit up by 314%

The company's resurgence in jute business & focus on bottom line featured as the reasons behind the performance.