Page 2 - Advertisements

Govt spent nearly Rs 1,700 crore on ads in last three years: Anurag Thakur

For advertisements in electronic media, the government spent a total of Rs 193.52 crore in the last three years

Ads featuring actor Shah Rukh Khan coming back after a pause

Byju's, which had paused its advertisements featuring the actor following his son Aryan Khan's arrest in a drug case, resumed ads featuring the superstar during the India-Pakistan T20 cricket match

YouTube is focusing on advertising revenues rather than subscriptions

YouTube plans to leverage its advertising prowess to garner a larger share of that growing revenue

US FTC says Facebook misused privacy decree to shut down ad research

The US FTC criticized Facebook on Thursday for making "misleading claims" to explain why it had disabled the accounts of researchers studying political ads on the social media platform

Influencing the influencers

Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?

Explained: How the influencer industry changes with new ad norms

Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy

TV ad volumes rise 39% in Jan-April; coming months likely to be challenging

The trend is in line with what has been visible since the 'unlock' phase began last year, when pent-up demand began pushing up ad volumes on TV

Of dubious products & cautionary warnings

Are "dubious" new categories and "shady" new brands, financed and funded by avaricious investors trying to change the contours of the Indian marketplace forever?

Bindi hits the spot

It is now left to be seen if the bindi gets a global sheen, thanks to Nasa's Swati Mohan

News Corp strucks a global news deal with Alphabet's Google

The companies will develop a subscription platform, share advertising revenue through Google's ad technology services, build out audio journalism and develop video journalism by YouTube

Television advertising volumes up 23% in January, shows BARC data

It can be noted that the pandemic led to a drop in economic activity which impacted advertising deeply.

Cricket hits an advertising six after India's historic win in Australia

Ad rates for upcoming India-England series up 10-15%

A glorious and lucrative future awaits for India's new star Rishabh Pant

Now the world's highest-ranked wicketkeeper-batsman, Pant has shown he's one to deliver

Bombay HC restrains Sebamed ads across media; next hearing on January 14

Grants interim relief to Hindustan Unilever

SAI lodges FIR to demand probe into false ad for 2021 Khelo India Games

The Sports Authority of India lodged an FIR after several athletes across the country were duped of money through a false advertisement for next year's Khelo India Games

As liquor brands flout rules, why is ASCI blind to surrogate ads?

Till the time the lawmakers of this country think it is prudent and necessary to have checks and balances in place, it is obligatory on bodies like the ASCI to do their job

Should brand purpose intrude religion?

Tanishq's recent ad was mauled by angry trolls on social media for showing Hindu-Muslim couple

Fake TRP racket: Advertisers cautious as viewership row explodes

For want of a substitute, many willing to give BARC time to come clean

77% consumers want fantasy gaming advertisements banned: Survey

Around 77 per cent of consumers want the government to prohibit advertisements for gaming platforms where one can earn or lose real money

Ads must not show discrimination on basis of skin colour: Choubey in RS

The Ministry of Health has issued a notice on February 3 for stakeholders' comments on a draft Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, Choubey said