Page 3 - Advertisements

Commercial break: Television ad volumes rise 12% in July-August, shows data

BARC says sports properties like the Indian Premier League will bring more advertisers on air, as will high-impact properties such as Kaun Banega Crorepati and Bigg Boss

Wings clipped, ad body looks at a 'co-regulating' role with govt

The new Central Consumer Protection Authority (CCPA) will both regulate false and misleading advertising and also take action to punish offenders

HUL, RB and Amul among top advertisers on TV amid coronavirus lockdown

Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.

My favourite campaign is 'Mile sur mera tumhara': ABND founder Kunal Vora

"…..the campaign is timeless, it was relevant then and it can be relevant now, maybe now more than ever", Vora said about his favourite campaign

India's 2020 ad growth rate estimated to touch 10.4%: Madison Media

Madison Media says digital ads will contribute 62% to domestic ad growth in 2020, up from 56% in 2019

ASCI introduces guidelines for brands to claim awards, ranking in adverts

Now, brands and services need to ensure that accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible, while validating their claims in advertisement

Theft-proof ideas? Citi takes plagiarism test in spat with Matheno Films

A filmmaker has accused Citi India of 'picking up' his idea for their advertisement. But the production house has denied this vehemently and threatened legal action

Santoor's soap campaign is my favourite, says Yardley India's Manish Vyas

The ad stands out because of the consistency of the message over the decades

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Explained: How brands look at ways to run bad ads off the digital highway

Ad fraud is a scam worth $1.63 billion at present

My best campaign is #ShreeGaneshApnepanKa: Geometry Encompass's Arpan Jain

Brands with purpose is Unilever's marketing ideology and inclusiveness is at the core of Brooke Bond Red Label's brand purpose, says advertising agency Geometry Encompass's Arpan Jain

From soaps to ACs, brands promise assurance, safety in age of anxiety

Among the protector product segments, hand sanitiser, sun protection and sanitary products have grown at 59.2 per cent, 37.4 per cent and 15.9 per cent respectively, in terms of volume

Better to engage than to entice

Smartly selecting the advertising narrative can go a long way in building a memorable brand

Why ad planners are undervalued

Planners have never done enough to define what value addition they offer

Marketing the message

In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets

Stamp duty on media advertisements: SC stays Bombay HC order

The Supreme Court employed a stay on the BombayHigh Court verdict that allowed the levy of stamp duty by the Maharashtragovernment on advertisements in print and electronic media, calling it adebatable issue. It also directed thateach of the members of the petitioner Indian Broadcasting Foundation shall givea summary of revenue earned through advertisement. The bench that included Justices DipakMisra and A M Khanwilkar said, "We are of the considered opinion that thematter requires to be debated, especially keeping in view the sacrosanctity offreedom of speech and expression and involvement of electronic and printmedia... "Therefore, we direct that there shallbe a stay of the operation of the judgement of the high court, subject to themember of the petitioner-foundation keeping accounts with itself and giving atleast samples of ten agreements to the respondent state so that eventually atthe time of final adjudication appropriate relief can be moulded," itsaid. The order came as a

Adaptability in ad making

The Indian industry is naturally suited to adapt to global audiences and multicultural markets, feel experts

No jail term but ban celebrities endorsing misleading ads: GoM

The Union Minister is hoping to see the passage of the bill in the Winter Session beginning from Nov 16