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Russian campaign including cash bonus tries to entice men to fight Ukraine

Advertisements promise cash bonuses and enticing benefits. Recruiters are making cold calls to eligible men. Enlistment offices are working with universities and social service agencies to lure students and the unemployed. A new campaign is underway this spring across Russia, seeking recruits to replenish its troops for the war in Ukraine. As fighting grinds on in Ukrainian battlegrounds like Bakhmut and both sides prepare for counteroffensives that could cost even more lives, the Kremlin's war machine badly needs new recruits. A mobilisation in September of 300,000 reservists billed as a partial call-up sent panic throughout the country, since most men under 65 are formally part of the reserve. Tens of thousands fled Russia rather than report to recruiting stations. The Kremlin denies that another call-up is planned for what it calls its special military operation in Ukraine, now more than a year old. But amid widespread uncertainty of whether such a move will eventually happ

BJP accuses AAP govt of misleading people with cheap publicity in Punjab

Bharatiya Janata Party (BJP) general secretary Tarun Chugh on Wednesday hit out at the AAP-led Punjab government accusing it of indulging in cheap publicity by misleading the people

YouTube to remove 'overlay ads' from April 6: How will it impact you?

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

Tesla fined $2.2 mn in S Korea for alleged violations of advertising law

Tesla falsely promoted and exaggerated the driving range and charging speed of its electric cars as well as the estimated savings on fuel costs by using its vehicles

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Google says not allowing ads promoting online gambling in India

After the Centre directed Google to stop showing betting companies ads for Indian users, the tech giant on Wednesday said it does not allow any advertisements that promote online gambling

Elon Musk loses top 100 advertisers on Twitter in a month: Study

Elon Musk has lost half of the top 100 advertisers on Twitter in less than a month after the billionaire took office, the study revealed

Delhi HC restrains people from using Amitabh Bachchan's name, pic, voice

Actor sought order against book publishers, T-shirt vendors, mobile apps associating themselves with TV quiz show KBC

Boycott calls force advertisers, celebrities to increase safeguards

From rigourous edits at the drawing board to stronger indemnity clauses in contracts and tracking trending topics on social media, agencies are doing all they can to tackle the issue head-on

CCPA issues notices for surrogate ads to Kamla Pasand, Rajnigandha

The ministry has also increased the number of price monitoring centres from 175 to 283

Fantasy sports' body lauds govt's guidelines on online betting ads

The advisories were supplemented with evidence of direct and surrogate ads of betting websites such as Fairplay, PariMatch, Betway, Wolf 777, and 1xBet.

Don't carry online betting advertisements, govt reminds digital platforms

In June, the I&B Ministry had first issued its directive on online betting ads, saying that gambling was illegal in most parts of the country

Ad spends likely to get double-digit boost as festive cheer returns

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

India ad market to expand by 16% in 2022, become fastest growing: Report

The digital ad space is estimated to grow twice as fast as ad spending through television

Netflix partners with Microsoft for new ad-supported subscription plan

Microsoft will be Netflix's global advertising technology and sales partner to support all its advertising needs

Controlling the hard sell

New guidelines toughen advertising standards usefully

ASCI frames guidelines to ask advertisers to break gender stereotypes

The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot

IPL 2020: Edu-tech firm Unacademy set to fight for title sponsorship rights

A BCCI official confirmed that Unacademy has picked up the bid papers but refrained from making any comments beyond that

How many words can you pack in an ad?

It is said that Japanese television ads pack a lot of words, of­ten in just 15 seconds

What India takes offence to: Advertising standards council finds out

"These complaints are just one of the manifestations of the various conversations happening in India," says ASCI General Secretary Manisha Kapoor