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YouTube to remove 'overlay ads' from April 6: How will it impact you?

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

CCPA issues notices for surrogate ads to Kamla Pasand, Rajnigandha

The ministry has also increased the number of price monitoring centres from 175 to 283

Don't carry online betting advertisements, govt reminds digital platforms

In June, the I&B Ministry had first issued its directive on online betting ads, saying that gambling was illegal in most parts of the country

Ad spends likely to get double-digit boost as festive cheer returns

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

Airtel, Jio to spend about Rs 400 crore on ads during festive season

Bharti Airtel and Reliance Jio together are likely to spend the bulk of around Rs 350-400 crore in festive season advertising

Smokescreen around surrogate ads of regulated products clears with govt ban

New guidelines stipulate that indirect ads of regulated products such as liquor and tobacco will not be permitted

Advertisements discriminating on gender identity to now face ASCI action

The Advertising Standards Council of India (ASCI) maintained that its code already required ads to not deride anyone on the basis of race, caste, creed, gender or nationality

How many words can you pack in an ad?

It is said that Japanese television ads pack a lot of words, of­ten in just 15 seconds

European Parliament approves initial proposal to ban some targeted ads

Law will require services to give users the ability to easily opt out of tracking

What India takes offence to: Advertising standards council finds out

"These complaints are just one of the manifestations of the various conversations happening in India," says ASCI General Secretary Manisha Kapoor

Govt spent nearly Rs 1,700 crore on ads in last three years: Anurag Thakur

For advertisements in electronic media, the government spent a total of Rs 193.52 crore in the last three years

Sabyasachi withdraws Mangalsutra campaign advertisement amid controversy

The popular designer brand has been facing flak on social media platforms as well as from a section of politicians from the ruling BJP over an advertisement

Dabur withdraws ad on Karwachauth, tenders unconditionally apology

After facing backlash on social media platforms and also from a politician from the ruling BJP, the company has withdrawn the ad campaign.

FB warns it is 'underreporting' iOS ad results amid Apple privacy changes

Facebook said it believed actual conversions such as sales and app downloads are higher than reported

Instagram Reels will now display advertisements for all users worldwide

The trial for the same has already taken place in countries like India, Australia, Brazil, and Germany in April.

Lawmakers call YouTube Kids a 'wasteland of vapid' content: Details here

A House subcommittee is investigating YouTube Kids, saying the Google-owned video feeds children inappropriate material in "a wasteland of vapid, consumerist content" so it can serve them ads

Airtel enters ad tech industry with Airtel Ads; says will not spam

This will enable brands to pitch consent-based and privacy-safe campaigns to over 320 million of its customers, the firm said

CCPA issues notices to companies for misleading advertisements

CCPA has issued show cause notices to various companies for misleading and misguiding advertisements during the Covid-19 pandemic

Apple wants to make iPhone user tracking harder and Facebook is upset

Facebook previously told investors that Apple's changes, scheduled to go live early next year, will lead to significant headwinds because most of its advertisers are small businesses